Trusted by 800+ higher education admissions and marketing teams around the world

Porter and Chester Institute
Unitek
SouthEastern College
Lincoln Tech
New-England-College
Tricoci

Run Your Admissions and Post Admissions
Processes on Autopilot

Automate the complete student application and enrollment process with LeadSquared’s
higher education admission CRM. Map end-to-end student journeys – inquiry,
applications, counseling, enrollment, and beyond!

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Why Should Higher Education Enrollment and
Marketing Teams use an Admission CRM

Implementing an admission CRM system offers several benefits for educational institutes,
transforming how they interact with prospective students and manage their admissions
process. Here are some of the key advantages:

1.

Improved student engagement

CRM systems built for education enable admissions teams to personalize communication with prospective students, tailoring messages to their interests and needs, which significantly increases the chances of conversion.

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2.

Streamlined admissions process

Higher education CRMs streamline the enrollment process by automating many routine tasks. This reduces manual errors and frees up admin bandwidth to focus on high-value activities, like building long-lasting student

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3.

Enhanced student data management

With a centralized platform for managing student data, CRMs make tracking and analyzing student behavior easier, providing valuable insights that can inform student recruitment strategies.

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4.

Increased student retention

Admission CRM systems help institutions improve student retention rates by offering a better student experience from the first point of contact, ensuring that students feel supported throughout their enrollment, and post-enrollment educational journey.

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5.

Better decision-making

CRM systems provide real-time analytics and reporting, enabling institutions to make data-driven decisions that enhance the effectiveness of their admissions strategies and overall operations.

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Key Features of LeadSquared’s
Admission CRM Software

These features collectively ensure that the student enrollment process is efficient, transparent, and student-centered,
helping schools attract and enroll the best candidates while maintaining high standards of service and engagement.

Lead management

CRM systems enable admissions teams to efficiently track and manage leads, including prospective students and their families, ensuring that no potential applicant falls through the cracks.

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Inquiry management

With a centralized platform for managing inquiries, higher education CRMs streamline the handling of email, phone, and online inquiries, ensuring timely and accurate responses.

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Application tracking

Admissions teams can easily track student applications through CRM systems, including managing documents and providing status updates, which simplifies the application process for both staff and students.

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Communication management

CRM systems offer tools for personalized communication, including email, SMS, and social media, ensuring consistent and targeted messaging throughout the admissions process.

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Analytics and reporting

Real-time analytics and reporting capabilities allow institutions to track key metrics and make data-driven decisions, enhancing the effectiveness of their admissions strategies and overall operations.

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Increase Student Admissions, Personalize Student
Engagement & Improve Student Retention

Instantly engage
prospective students

Your go-to lead engagement and scheduling solution, FloStack by LeadSquared, was created especially for prospective student engagement for Higher Education institutions. It:

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    Streamlines your enrollment process by instantly engaging with prospective students, automating lead prioritization, and simplifying meeting scheduling.
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    Incorporates live chat and instant appointment booking, so prospective students can get information in real-time and get direct access to advisors.
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    Boosts enrollments and maximizes your efforts so you can meet your goals.
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    Offers seamless integrations with your existing systems ensure no lead falls through the cracks.
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    Helps you create custom microsites with navigation and content specifically tailored to each visitor. So, you can deliver the right message at the right time, increasing engagement and conversion rates.
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Respond to student
inquiries faster

Reach your students faster with communication automation. Prioritize interested students. Reduce inquiry leakage through automated inquiry capture. Improve student admission ratios.

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    Reduce lead leakage by capturing inquiries in real-time from all online and offline sources like social media or your call center.
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    Surface the most engaged students as soon as they signal interest with prospect scoring and admissions signals.
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    Ensure students get a quick response with automated prospect distribution to the best-suited admission representative.
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    Let the chatbot collect documents from prospective students for your team to access when they take the conversation ahead.
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    Quickly launch email campaigns and landing pages to nurture prospects until they are ready to engage.

Reduce time to enrollment

Deliver a seamless student journey and paperless application experience.

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    Build personalized student journeys that trigger communication on the right channel based on their actions.
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    Increase your student lifetime value by suggesting additional courses relevant to them once their course is complete.
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    Increase completion rates and give students a hassle-free application experience they can finish on any device.
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    Connect all of your teams by centralizing the entire student application process.
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Increase productivity of
admissions team

Automate tasks and outreach following a contact strategy that works.

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    Design a workflow based on best practices and automate repetitive tasks at every step of the journey.
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    Give admission reps complete visibility into their pipeline, calendar, and tasks, helping them know what to work on next.
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    Focus on each student with a centralized place to view their details, contact them, and capture the required information.
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    Enable data-driven decision-making across the student lifecycle by leveraging valuable data insights to identify bottlenecks and streamline processes.

Lower total cost of
ownership

Consolidate to a single solution that is easy to use, fast to integrate, and customizable for your unique needs.​

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    Reduce costs by consolidating multiple solutions using LeadSquared’s end-to-end application and enrollment platform.
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    Customize every aspect of the business process to fit your needs, with our administrative tools that are easy-to-use and have an intuitive UI.
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    Integrate with existing systems to provide a complete picture of every student using our built-in connectors
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    Measure, optimize, and forecast by analyzing the complete application and enrollment funnel and internal processes.
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    Zero coding knowledge is required with LeadSquared’s workflow builder.
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Get the best returns

Never lose students and opportunities with inquiry capture and automated reminders.

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    Never lose a single lead to leakage with our lead capture automation.
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    Reactivate dormant leads and bring them back to admissions path with automated and relevant communication .
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    Never lose an opportunity due to missed follow-ups – automate reminders and escalations!
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    Lead Source Reports help you identify the most profitable lead sources. This is how higher education institutions drive higher ROI with lower payback periods.

Streamline Your Admissions and Post-Admissions Processes with Automation

One of the most transformative aspects of using a CRM like LeadSquared is the ability to run much of the institution’s processes on auto-pilot, reducing the time and effort required for manual tasks and improving overall efficiency. Specifically, LeadSquared enables educational organizations to enable a fully automated sales process while managing student enrollment, communication, and administrative tasks more effectively.

This level of automation helps educational institutions enhance their ability to interact with prospective students and parents, automate follow-ups, and manage internal processes—resulting in a smoother, more effective operation from start to finish.

Transform Your School’s Operations with LeadSquared CRM

LeadSquared CRM helps schools and educational organizations take care of many functions without constant human intervention.

Using automation will help an organization bring about smooth workflows in sequences for smooth student recruitment, communication, task assignment, and follow-up processes without losing out on personalization and engagement levels. From managing prospective students to handling internal tasks and ascertaining that communication with parents is always up to date, LeadSquared is a tool to automate much of your hard work.

Student lead management

Equip your teams with the complete admissions platform for student acquisition, application tracking, student journey tracking, enrollment, and post-enrollment processes.

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    Student admission management
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    Student nurturing
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    Applicant tracking and management
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    Student scoring based on predefined parameters
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    Advanced student reporting
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    User-friendly interface
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    Improved staff productivity
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    Publisher platform integrations
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    Student journey mapping
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Admission automation

Capture student inquiries or admission inquiries in real-time from online or offline sources. 

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    Easy to use interface
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    Mobile-friendly platform
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    Admission portal for students with custom application forms.
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    Automated admission workflows for document verification, scheduling campus tours, etc.
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    No-code assessment platform integrations
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    Payment gateway integration & token fee collection
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    Create custom student journeys
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    Automate application processing
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    Lead source reports

Enrollment marketing automation

Engage with students through hyper-personalized enrollment marketing automation. Track students’ activities and send personalized, relevant, and timely communication to students and parents. LeadSquared’s Higher Education CRM provides all the tools you need to drive more enrollments. 

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    Email marketing
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    Advanced workflows and drip campaigns
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    High-converting landing pages
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    Communication channel integrations
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    Campaign performance analytics
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Student admission portal

Increase completion rates and give students a hassle-free application experience they can finish on any device. Create customized applicant forms, upload documents, verify documents and collect payments on the applicant portal. 

Enrollment journey builder

Spot-engaged students using admission signal automation. Create personalized student journeys using a no-code drag-and-drop workflow builder and automate mundane tasks. Trigger communications via the right channels and at the right time. Suggest additional courses at the right time to maximize enrollment. 

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Enrollment mobile CRM

Build highly productive admission teams by automating, planning, tracking, and monitoring your admission rep’s & advisor’s daily routine. 

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    Prioritize inquiries based on daily planners
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    Assign new tasks and follow-ups
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    Capture or edit student inquiries
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    Reminder notifications for upcoming tasks
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    Complete visibility of counselor’s day
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Integrations

Connect all of your teams by automating the application process. Integrate with built-in connectors to provide a complete picture to your teams. Centralize student data management. 

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Integrations

Connect all of your teams by automating the application process. Integrate with built-in connectors to provide a complete picture to your teams. Centralize student data management. 

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Gain Complete Visibility into
the Enrollment Funnel

Use in-built reporting and analytics to track application completion &
drop-off rates, counselor efficiency, and more.

Admissions officer dashboard

The admissions Officer dashboard can give you an overview of the following: 

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    Student sources
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    Speed-to-lead reports
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    Applicant stages
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    Number of applicants enrolled
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    Fees collected
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Marketing performance dashboard

The Marketing Dashboard gives you an insight into your marketing campaigns and their outcomes: 

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    Marketing channel sources
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    Email campaign performance
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    Conversion rate
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    ROI reports

Counselor efficiency
reports

Counselor efficiency reports will help you measure the following: 

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    Number of students assigned to admission reps
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    Number of calls connected
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    Number of student onboarding/admissions
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    Number of students opted for an additional course
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An End-to-End Admissions CRM for All Your Teams and Prospects

Looking for CRM Tools for Higher Education?

Take a 30-minute free online demo and get answers to all your questions.

Higher Education CRM Systems FAQs

What is an Education CRM?

An education CRM is software tailored for the education industry to manage the whole process from inquiry to enrollment. Although CRM can handle several micro-processes, the most important ones are applicant and inquiry management, student communication, admission notifications, enrollment management, analytics, and reporting. Education Cloud assists educational institutions in streamlining communication, managing and improving their operations, and providing individualized learning opportunities.

What is the best CRM for college admissions?

LeadSquared is the best CRM software for higher education that streamlines the admission process. It automatically captures student leads from sources such as social media, ads, websites, and education marketplaces. Further, it automatically distributes them to counselors, tracks student activities, and ensures follow-up with all prospective students. It also provides detailed analytics and reports, with which you can ensure campus management, counselor management, and student journey from inquiry to admissions.

What is meant by customer relationship management in the education sector?

Customer relationship management (CRM) in the education sector is managing student inquiries and engaging with them to attract the best talents in the institution. It involves managing recruitment activities and structuring communications with prospective and enrolled students. Software like higher education CRM systems helps universities manage their application and student recruitment process and manage admissions teams and call centers to make their admission process transparent and fast.

What are universities using CRM for?

Today, the student outreach process does not end with outreach events. It continues until the student is enrolled. To meet the targeted enrollment numbers, universities need to track their every interaction with students, ensure they’re in line with the university guidelines, and remove any bottlenecks in the admission process. Educational institutions generally use CRM to schedule campus tours, manage student applications, automate email and text messaging, manage counselors, manage documents, manage payments, and more. CRM software is essential for the education industry as it helps manage student relationships effectively.

How do you promote college admissions?

Start your recruitment activities as early as possible to boost your college admissions. For instance, students contacted as sophomores are almost twice as likely to enroll compared to students contacted as seniors. Next, be proactive in your email marketing campaigns, involve parents in your marketing campaigns, build a mobile-first college enrollment portal, and use a mix of digital ads and texting in your marketing communication. Also, ensure that you respond to every student diligently. Whether you are a university, college, or career school, CRM systems can help manage admissions and recruitment.

Which is the best higher education marketing CRM?

If you are looking for education CRM software for both admissions process management and education marketing automation, LeadSquared Higher Education CRM is the best option.