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Time Saved
Funnel Visibility
in Email Communication
in Student Engagement
Care Hope College is a private Interdenominational Christian College. It provides undergraduate degree and non-degree programs for students looking to pursue their career in healthcare.
They had previously tried out multiple CRM tools but most of them lacked automation and marketing capabilities that were required. This resulted in manual tasks and team inefficiencies.
After switching to LeadSquared, the team’s day-to-day manual efforts were reduced significantly. This resulted in higher efficiency and increased student engagement.
Before LeadSquared, the team had to maintain reports, send out communications, and track student activities manually which slowed down processes.
The admissions team had to manually tailor student responses which was time-consuming. The counsellors required pre-existing templates to share repetitive information with the students.
The tool they were using lacked robust automation capabilities for marketing and counselling teams to nurture students. Without drip campaigns and omnichannel communication, getting in touch with the student was a challenge.
For the marketing team, building reports was a manual process. Email performance and metrics were noted on Excel sheets to analyze what worked and what didn’t.
Without student activity tracking, the admissions team did not have visibility into the interactions between the student and the counsellor. It was also difficult to compile and maintain sensitive documents that the students shared.
With LeadSquared’s marketing automation capabilities and student activity tracking, the team was able to significantly improve student engagement rates.
With LeadSquared’s email and messaging library, the team at Care Hope College could pre-build templates for counsellors to use in their daily conversations. It helped them save time and cut down manual efforts.
The ability to segment lists, set up drip campaigns, and automated email notifications helped the team drive personalization at scale. This improved the active leads in their pipeline by 93%.
With custom reports and analytics, both the administrative and marketing teams have complete visibility across the admission funnel. The administrative team can see students based on funnel stages while marketing team views email and text performance in real time.
As LeadSquared maps all student activities individually, all the teams can carry out context-driven conversations. The team can also maintain compliance by sharing the right information and keeping a record of the student’s documents on the applicant portal.
After onboarding LeadSquared, the team not only improved student engagement but they could also seamlessly integrate it with their student information system—Populi for their post-admissions needs.
If you would also like to drive improved student engagement for your institution, check out LeadSquared for Education.
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