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“LeadSquared streamlines our admission process & helps us make data-backed decisions. We are able to keep track of our entire lead lifecycle and fix critical bottlenecks.”
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Lead Leakage
Pipeline Visibility
Workflows
Performance Reports
Located in Diyar Al Muharraq, The Canadian School Bahrain (CSB) is a non-profit institution that offers education programs in the British Columbia – Canada curriculum (BC Curriculum). Notably, the school also offers integrated programs in Bahraini Social Studies, Islamic Studies, and Arabic Language.
The vision of the institute is to nurture young Bahraini students into leaders of the future, while also contributing to the language, values, and culture of Bahrain.
CSB collects leads from both offline and online channels. Offline channels include leads from various promotional and brand awareness campaigns. While the school’s website & online ads account for the majority of online leads.
Before adopting LeadSquared, CSB was maintaining and organizing lead data on spreadsheets. However, this was time-consuming & ineffective. Here are some of the key challenges CSB faced:
Leads captured from various sources need to be re-entered and transferred across platforms. This increased manual workload, extended the TAT, and reduced CRM efficiency.
Various teams provided different, disintegrated reports about lead activity and performance. There was no central database to manage leads.
Without extensive lead tracking tools, it was difficult to determine which channels and campaigns were more effective.
Implementing LeadSquared helped CSB maintain lead records on a centralized database. The school was able to manage lead information, score leads, and create sales workflows — all in one platform. Teams were able to prioritize leads based on quality, leading to shorter TAT and better conversion rates.
With all their processes and teams in one place, the top management are able to make better, data-driven decisions.
With LeadSquared’s extensive lead-tracking tools, CSB can monitor the lead journey all the way from capture to conversion. Teams can view every call, email & chat history of a lead on the lead activity page.
Complete visibility across all teams and channels helps reps nudge the right leads at the right time & contextualize communication. This led to better, more meaningful conversations & increased conversions.
LeadSquared’s reports & dashboards allowed CSB to measure every piece of their process – from campaign spends to admission closure rates. Moreover, this data was available real-time which enabled leaders at CSB to take quicker corrective action.
Implementing LeadSquared helped the Canadian School Bahrain automate lead management, increase process efficiency & make data-backed decisions. In the future, the school looks forward to expanding its operations with LeadSquared.
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