Asher College Increased Student Engagement by 13% using LeadSquared
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INCREASE IN SPEED-TO-LEAD
IMPROVED CONTACT RATE
INCREASE IN SCHEDULED CAMPUS APPOINTMENTS
RESPONSE RATE
INCREASE IN SPEED-TO-LEAD
IMPROVED CONTACT RATE
INCREASE IN SCHEDULED CAMPUS APPOINTMENTS
RESPONSE RATE
Asher is a vocational college and career trade school offering Medical, IT and Business curriculum. Based in Dallas, Las Vegas and Sacramento, Asher College provides employment- tailored education across business, medical, skill-trades and technology. They have focused on achieving one goal: giving the students rigorous and robust training for real-world careers.
Asher formerly used a robust home-grown system for enrollment management, but it didn’t allow them to reach prospects quickly and required other third- party applications to deliver all required functionalities like calling, bulk- emails, texting and lead scoring. All of these hindrances were stopping admission counselors from having productive discovery conversations with prospective students.
“After we decided to acquire more colleges under the Asher umbrella, we realized we needed something better to make the admissions process easier for counselors and students. We needed to be responsive, and able to get back to prospective students quickly.”
Asher chose to implement LeadSquared’s Admissions Automation and Student Engagement Platform to handle the high volume of inquiries as their college expanded. The complete solution helped them reach prospective students first and develop a positive interaction at each contact point in the prospective students’ evaluation process. Admissions specific workflows helped their teams prioritize incoming inquiries, engage with more leads and identify their passions in a more organized fashion.
The admissions team was able to increase speed-to-lead by 12 time. It helped them personalize communications throughout the student life cycle and track all the communications, offering continued rich student engagement from end to end. The contact rate went up by 13% and scheduled campus appointments improved by 5%.
“Most inquiry drop-off because of a late and inconsistent outreach. There are either too many contact attempts or none at all.” says Kim. “With LeadSquared we’ve defined a straight-forward 21- contact strategy on our CRM so that the reps are notified about each touchpoint and reaction from the prospects regularly.”
“With a high volume of inquiries, it’s important that our admission counselors prioritize and reach the most engaged ones first. Smart Views helps our reps organize their inquiries by engagement and status in the enrolment cycle. Hence all prospects are informed about every step, which helps us enroll the right students to our school.”
“I cannot improve, what I cannot measure. LeadSquared’s custom reports help us track everything, from activities to goals on the level of each rep. We combine data from these reports and can now make more informed forecasts and plan things right from budgets to the number of outreaches to the correct call scripts.”
The benefits of working from a single enrolment solution, instead of engaging with multiple vendors were immediately evident to Asher’s Management team.
The admissions team was able to increase speed-to-lead by 12 time. It helped them personalize communications throughout the student life cycle and track all the communications, offering continued rich student engagement from end to end. The contact rate went up by 13% and scheduled campus appointments improved by 5%.
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