ACI Medical and Dental College Improves Their Admission Process With LeadSquared

“LeadSquared has been very useful for staying in contact with new leads, keeping up with notes on students that have started the process of enrollment, and automating processes. I also like that it integrates with our text messaging and phone application, RingCentral. I can see everything in LeadSquared so I don’t have to bounce between applications. That saves a lot of time.”

Alexandra Galdieri Admissions Advisor

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Integrates

With Phone/Messaging App

Saves

Admissions Reps Time

No Misplaced

Student Inquiries

ACI Medical and Dental loves LeadSquared because it:

Is easy to learn
Keeps admissions reps on track with daily tasks
Automates marketing communication

Enables email audience segmentation

Simplifies tracking of leads throughout their enrollment journey

Includes timely, friendly client support

The Need

Based in New Jersey, ACI Medical and Dental School offers a variety of medical and dental education programs. Its portfolio includes a medical assistant program, dental assistant program, and several secondary programs for those already working in the healthcare field who want to pursue specific certifications.

With only a student information system in place, the school needed a CRM solution to enable its admissions reps to better manage inquiries and guide students through the enrollment process in the most efficient way possible.

The Goals

Automation was a high priority for ACI. Admissions reps wanted a reliable way to run email and text message campaigns and track inquiries through each stage of enrollment. The school also sought to gain efficiency in its admissions processes so that reps could focus their time and deliver a personalized experience to students.

LeadSquared was the right platform to gain a comprehensive view into the admissions cycle, boost contact rates, and improve workflows.

“The automations have saved at least an hour a day and freed me up to work more on follow-up calls to students that already visited the school for interviews and to meet financial aid requirements. LeadSquared has saved me time on administrative tasks too.”

Alexandra GaldieriAdmissions Advisor, ACI

An Essential Tool for Lead Management

ACI was quickly able to get admissions reps trained on LeadSquared and start reaping the benefits of the system. Now the admissions team works on the platform all day, every day. “I use LeadSquared all throughout my day to contact students, make phone calls, record the phone calls, record notes, change statuses, and more,” Alexandra says.

LeadSquared has helped ACI:

Centralize prospective student communications

Track all interactions to ensure admissions reps always know leads’ statuses

Create segmented lists for relevant messaging across channels

Deliver an exceptional admissions experience to nurture leads toward enrollment

“LeadSquared’s automation makes my job easier,” says Alexandra. “The platform helps me keep track of where leads are in the enrollment process.”

A More Efficient Admissions Journey

“When we get a lead that comes in through LeadSquared, I work with the student all the way through enrollment. I help with setting up an appointment to come in and meet with admissions and financial aid, and I stay updated on what happens each time the student is on campus. I’m also able to update statuses throughout the process until they are enrolled and send the student emails through LeadSquared until their actual start date.”

Alexandra GaldieriAdmissions Advisor, ACI