Student Enrollment Management System
Engage with prospective students. Manage student records. Build strong communication. Streamline admissions processes.
Fill seats faster and more efficiently!
Empowering Admission and Recruitment Teams of 500+ Institutions
What is a Student Enrollment Management System?
A Student Enrollment Management System (EMS), such as one like LeadSquared’s offering, is a comprehensive software solution designed to streamline the entire student enrollment lifecycle. An EMS ensures a seamless experience for students, staff, and faculty from the initial inquiry to graduation. By automating and optimizing the enrollment process, educational institutions can efficiently manage student data, enhance communication, and improve overall operational efficiency. The primary purpose of an EMS is to adopt efficient strategies that attract prospective students, support the retention of current students, and connect alumni with upskilling and reskilling opportunities. This holistic approach not only simplifies the enrollment process but also drives institutional growth and success.
Features and Benefits for You
Automated capture of all online & offline inquiries
Automatically capture enrollment inquiries from all online and offline channels like – phone calls, chat, website forms, text messages, PPC campaigns, blog, landing pages, Snapchat, Facebook and more using a tailored enrollment system.
With manual lead import out of the way, you’ll never miss out on an inquiry anymore. Plus, you can find the best inquiry generation sources with application attribution report.
Student portal
Create a seamless, paperless admissions journey through self-serve portals. Track applications, counselors and students at every point in the process. Reduce the steps in the application process, handle application status in real-time, and allow students to communicate with the admissions staff. Counselors, in turn, can efficiently track each student’s progress at every stage, ensuring that no step is overlooked.
Identify the “best- fit” students for your institution
LeadSquared enables you to enhance student recruitment by identifying the most suitable applicants through eligibility criteria such as age, GPA, interests, locations, course preferences, etc.
Just define the criteria once, and LeadSquared will allocate a quality score out of 10 to every new inquiry, making prioritization easy for admissions officers.
Chatbot feature for students
LeadSquared Chatbot is a no-code, menu-driven bot builder through which you can create multiple chat flows to swiftly and efficiently address lead queries. Automate answers to common inquiries and engage your leads 24*7, including outside business hours.
The portal provides students with a chatbot through which they can quickly resolve their queries in real-time. For instance, in case of a problem concerning the payment that needs to be raised, applicants can fill in their questions and obtain the answers.
Route inquiries to appropriate team members
Easily define your distribution parameters – like course interested in, zip code, campus preference, the availability of admission officers, or the need to enroll students.
This reduces response time and makes sure no opportunity gets missed.
Get a 360 degree view of your applicants
Act as true counselors by understanding your applicants inside out, and not just sharing irrelevant information with them. With streamlined access to student records, you can get a 360-degree view of their finances, GPA, interests, application history, and communication in one clear view. It encompasses their academic history, extracurricular activities, and personal interests.
This will not only help your admission officers make contextual conversation with them on call but will also help you automate highly relevant emails and text messages. The holistic perspective allows admissions teams to make well-informed decisions, ensuring that the right students are enrolled in the right programs. It also facilitates seamless communication between applicants, admissions staff, and faculty, providing a personalized and efficient enrollment experience.
Record applicants’ communication history
Every conversation your applicants have with your admissions or marketing teams, including discussions about financial aid, is tracked in LeadSquared. This includes phone calls, emails, text messages, social media interactions, and others.
Everything you track, is displayed in a clean time-based flow on the lead activities page. The activities are scored as well (you can assign higher scores to positive activities, like application completion and negative scores to negative activities like if they opt-out from your emails).
Send enrollment alerts to your counseling team
Notify your admissions team whenever an applicant shows a positive intent – like if they spend 10 minutes on fee structure page, faculty page or tries to initiate contact. Tracking these enrollment trends helps in sending timely enrollment alerts.
These enrollment signals are captured, and the appropriate admissions team member is notified via email & text messages to take an action.
Never miss any follow-ups or meetings
Allow your admissions officers to manage their complete schedule on LeadSquared. As soon as they log in, they’ll see their tasks for the day, including new inquiries assigned to them, follow-up calls to be made, and meetings related to tuition payments.
It automates the scheduling of follow-ups and meetings, ensuring that admissions staff never miss critical interactions with applicants. This feature helps build strong relationships with prospective students, increasing the likelihood of successful enrollment. By streamlining communication and follow-ups, the system reduces the administrative burden on admissions staff, allowing them to focus on high-touch, high-value interactions with applicants.
Create tasks for them when an important event occurs. Ex: When a prospective student drops off without completing an application.
Make your admissions team mobile
Give your admission officers the freedom to finish their tasks from wherever they are with the Blackbaud Enrollment Management System.
Whether they are traveling to work, on-field attending education fairs or managing campus tours, they can follow-up on their tasks on the go, make calls, attend to admission inquiries assigned to them, and much more with LeadSquared mobile app.
