Leadsquared Privacy Policy

[Last Updated On: November 2024] 

LeadSquared, its affiliates and subsidiaries (“we,” “us,” “our”), thank you for using our services. This Privacy Policy aims to inform you about the collection, use, and disclosure of personal information when you use our website, software, and services, collectively referred to as the “Service”. We are committed to protecting your privacy and ensuring compliance with relevant data protection laws in the countries we operate in. 

  1. SCOPE 

We at LeadSquared sincerely believe that you should always know what data we collect from you, the purposes for which such data is used, and that you should have the ability to make informed decisions about what you want to share with us. 

Therefore, we want to be transparent about:  

  1. how and why we collect, store and use your personal data in the various capacities in which you interact with us; and
  2.  the rights that you have to determine the contours of this interaction. 

As a business service, we neither target our Services toward nor knowingly collect any personal information from any individuals under the age of 13. By accessing this Website, you represent and warrant that you are 13 years of age or older. If you are under the age of 13, please do not use the Website without the supervision of a responsible adult. 

2. SUMMARY 

While we would strongly advise you to read the Policy in full, the following summary will give you a snapshot of the salient points covered herein: 

This Policy details the critical aspects governing your personal data relationship with LeadSquared which is owned and operated by MarketXpander Services Private Limited, a company incorporated under the laws of India, and having its registered office at #33, Sector 6, H S R Layout, Bangalore – 560 102, Karnataka, India and shall include its affiliates; 

Your personal data relationship with LeadSquared varies based on the capacity in which you interact with us/avail of our products and solutions (“Services”). You could be:  

  1. a visitor to leadsquared.com (“Website”) or any pages thereof (“Visitor”);  
  2. a person/entity availing of one of our Services (“Customer”); or  
  3. an employee/agent/representative/appointee of a Customer who uses the said Service (“User”); 

Based on whether you are a Visitor, Customer or User, the type of data we collect and the purpose for which we use it will differ and this Policy details such variations; 

This Policy is a part of and should be read in conjunction with our Terms of Service; and 

This Policy will clarify the rights available to you vis-à-vis the personal data you share with us. 

If you have any queries or concerns with this Policy, please contact our Grievance Officer (refer Section 12). If you do not agree with the Policy, we would advise you to not visit/use the Website or the LeadSquared mobile application(s)/platform(s) (collectively “App”).   

3. INFORMATION WE COLLECT AND HOW WE USE IT 

TYPE OF USER    VISITOR  CUSTOMER  USER 
WHAT DATA WE MAY COLLECT   
  1. Your IP Address; 
  2. Your location; 
  3. How you behave on the Website, (what pages you land on, how much time you spend, etc.); 
  4. What Device you use to access the Website and its details (model, operating system, etc.); 
  5. Cookies and Web Beacon data; and 
  6. Data from third parties who have your explicit consent to lawfully share that data.                              If you submit an inquiry through the Website, we will ask for your: 
  7. Name; and 
  8. E-mail. 
  1. The name and e-mail of your representative who signs up for a Service on your behalf; and 
  2. Credit Card/Debit Card/Other Payment Mode information to check your financial qualifications, detect fraud and facilitate payments for our Services. 
  1. Your name, e-mail; 
  2. Your IP Address; 
  3. Your location (Unless you deactivate location services in the relevant section of the App); 
  4. How you behave in the relevant product environment and use the features; 
  5. What device you use to access the Website/App and its details (model, operating system, etc.); 
  6. Cookies and Web Beacon data; 
  7. Data from third parties who have your explicit consent to lawfully share that data; 
  8. SMSs that you send or receive on your Device from your existing and prospective customers (“Leads”) if you have opted for the same in the relevant section of the App; 
  9. Phone call logs to record your call activities with Leads (i.e. call time, duration, phone number of relevant Lead) if you have opted for the same in the relevant section of the App; and 
  10. E-mails that you send and receive for the purpose of reading them to sync with your Leads, if you have opted to sync your e-mail with your LeadSquared account using our E-mail Sync App.                                                     
  11. If you do choose to activate SMS and Call Log parsing or E-mail Sync to improve your experience, you can be sure that we will never collect or store any information that does not pertain to Leads. 
HOW AND WHY WE USE IT   
  1. We use this information to analyse and identify your behaviour and enhance the interactions you have with the Website. 
  2. If you submit your details and give us your consent, we may use your data to send you e-mails/newsletters, re-target LeadSquared advertisements or re-market our Services using services from third-parties like Facebook and Google. 
  1. We collect this data in order to help you register for and facilitate provision of our Services. 
  2. We also use this data to enable you to make payments for our Services.  We use a third-party service provider to manage payment processing. This service provider is not permitted to store, retain, or use information you provide except for the sole purpose of payment processing on our behalf. 
  3. If you give us your consent, we may send you newsletters and e-mails to market other products and services we may provide. 
  1. We collect this data in order to facilitate provision of our Services. 
  2. We will occasionally send you e-mails regarding changes or updates to the Service that you are using. In the event you report an issue with a Service, we may also screen/video record your Device only when you use the App for a limited time period to help us better understand how to address the issue. 
  3. If you give us your consent, we may send you newsletters and e-mails to market other products and services we may provide. 
  4. We may also conduct anonymized usage behaviour analysis at the aggregate level to determine how the features of a particular Service are being used. 

 

A. What are the cookies referred to above? 

Cookies are text files which are sent from our server and downloaded to your Device when you visit our Website. They are useful because they allow us to recognize your Device when you return. You can disable them through your browser should you so wish. You can find more information about cookies at: www.allaboutcookies.org 

Types of Cookies We Use 

Essential Cookies  Analytical Cookies  Functional Cookies  Advertising Cookies 
These cookies are necessary for the Service’s proper functioning and cannot be turned off in our systems. They enable basic features such as page navigation, secure login, and access to specific areas of the Service.  We use these cookies to gather information about how users interact with the Service, such as which pages are visited most often, how users navigate the site, and other usage statistics. This data helps us improve the Service’s performance and user experience.  These cookies enhance the Service’s functionality and remember choices you make (e.g., language preferences, region) to provide you with a more personalized experience.  We may use advertising cookies to deliver relevant advertisements based on your interests and online behavior. These cookies help us measure the effectiveness of our marketing campaigns and improve the relevance of our ads. 

 

You can manage and control cookies preferences through your web browser settings. Most browsers allow you to block, delete, or disable cookies entirely. However, please be aware that restricting cookies may impact the functionality and user experience of the Service. 

B. What are the Web Beacons referred to above? 

Web Beacons (also known as Clear GIF, Web Bugs or Pixel Tag) is a tiny picture file embedded on the Website/App that tracks your behaviour and navigation. It is similar to a cookie in what it does, but it doesn’t get downloaded on to your Device. You can find more information about Web Beacons at: http://www.allaboutcookies.org/faqs/beacons.html 

Upon receiving your specific consent, we may share the data we collect from Cookies or Web Beacons with our advertisement partners to track your visits, establish your non-personal identity and present you with targeted advertisements about our Services. You can choose to withdraw this consent at any time,  here. 

Accordingly, the grounds on which we can engage in processing are as follows: 

NATURE OF DATA  GROUNDS 
Visitor Data 
  • Consent; 
  • Performance of a Contract; and 
  • Legitimate Interest 
Account Registration Data 
  • Performance of a Contract; and 
  • Legitimate Interest 
Payment Data 
  • Performance of a Contract; 
  • Compliance with applicable laws; and 
  • Legitimate Interest 
Service Usage Data 
  • Performance of a Contract; and 
  • Legitimate Interest 
Data for Marketing our Services 
  • Consent; and 
  • Legitimate Interest 

 

We may also use aggregated and anonymised data for other internal business purposes. We are entitled to use such anonymized data freely, without any restrictions other than those set out under applicable law. 

4. YOUR RIGHTS & PREFERENCES AS A DATA SUBJECT  

Depending on the jurisdiction and the applicable law, you may have certain rights regarding your personal information: 

A. AUSTRALIA- PRIVACY ACT 

In accordance with the requirements of Australia’s Privacy Act, you may have the following rights: 

S.NO  RIGHT  REQUIREMENT 
1.  RIGHT TO BE INFORMED  You have a right to be informed about the manner in which any of your personal data is collected or used which we have endeavoured to do by way of this Policy. 
2. RIGHT OF ACCESS 

 

 You have a right to access the personal data you have provided by requesting us to provide you with the same. 
3.   RIGHT TO RECTIFICATION  

 

 You have a right to request us to amend or update your personal data if it is inaccurate or incomplete. 
4.   RIGHT TO ERASURE 

 

 You have a right to request us to delete your personal data.  

Please note that we may have legal obligations to preserve certain data which could prevent us from deleting certain data. 
5.  RIGHT TO NOT IDENTIFY YOURSELF 

 

 You have the right to not identify yourself or use pseudonyms when availing our services in certain circumstances. Please note that this may limit the services that we can provide to you. 
6.  RIGHT TO OBJECT 

 

 You have a right, at any time, to object to us processing your personal data for the purposes of direct marketing. 
 7. RIGHT TO FILE A CASE/ COMPLAINT  You have the right to file a complaint with the respective data protection authority, if you feel that your rights have been violated. 

 

B. CANADA- PIPEDA 

In accordance with Canada’s Personal Information Protection and Electronic Documents Act, you may have the following rights: 

S.NO  RIGHT  REQUIREMENT 
1.   RIGHT TO BE INFORMED 

 

 You have a right to be informed about the manner in which any of your personal data is collected or used which we have endeavoured to do by way of this Policy. 
2.   RIGHT OF ACCESS  You have a right to access the personal data you have provided by requesting us to provide you with the same. 
3. RIGHT TO RECTIFICATION 

 

 You have a right to request us to amend or update or delete your personal data if it is inaccurate or incomplete. 
4.  RIGHT TO WITHDRAW CONSENT  You have a right to withdraw the consent you have provided allowing us to process your personal information, in certain circumstances. 
5.  RIGHT TO LODGE A COMPLAINT 

 

 You have the right to file a complaint with the respective data protection authority, if you feel that your rights have been violated 

 

C. EEA/EU/UK- GDPR 

If you reside in the European Economic Area, European Union or the United Kingdom you may have the following rights: 

S.NO  RIGHT  REQUIREMENT 
1.  RIGHT TO BE INFORMED 

 

 You have a right to be informed about the manner in which any of your personal data is collected or used which we have endeavoured to do by way of this Policy. 
2.  RIGHT OF ACCESS  You have a right to access the personal data you have provided by requesting us to provide you with the same. 
3.   RIGHT TO RECTIFICATION 

 

 You have a right to request us to amend or update your personal data if it is inaccurate or incomplete. 
4. RIGHT TO ERASURE 

 

 You have a right to request us to delete your personal data.  

Please note that we may have legal obligations to preserve certain data which could prevent us from deleting certain data. 
5.   RIGHT TO RESTRICT 

 

 You have a right to request us to temporarily or permanently stop processing all or some of your personal data in certain circumstances. 
6.   RIGHT TO OBJECT 

 

 You have a right, at any time, to object to our processing of your personal data under certain circumstances. You have an absolute right to object to us processing your personal data for the purposes of direct marketing 
7.   RIGHT TO DATA PORTABILITY 

 

 You have a right to request us to provide you with a copy of your personal data in electronic format and you can transmit that personal data for using another third-party’s product/service. 
8. RIGHT NOT TO BE SUBJECT TO AUTOMATED DECISION-MAKING 

 

 You have a right to not be subject to a decision based solely on automated decision making, including profiling. 
9.  RIGHT TO LODGE A COMPLAINT 

 

 You have the right to file a complaint with the respective data protection authority, if you feel that your rights have been violated 

 

D. PHILIPPINES- DPA 

In line with Philippines’ Data Privacy Act of 2012, you may have the following rights: 

S.NO  RIGHT  REQUIREMENT 
1. RIGHT TO BE INFORMED 

 

 You have a right to be informed about the manner in which any of your personal data is collected or used which we have endeavoured to do by way of this Policy. 
2.  RIGHT OF ACCESS  You have a right to access the personal data you have provided by requesting us to provide you with the same. 
3.   RIGHT TO RECTIFICATION 

 

 You have a right to request us to amend or update your personal data if it is inaccurate or incomplete. 
4.  RIGHT TO ERASURE 

 

 You have a right to request us to delete your personal data if you discover and have substantial proof that the data is incomplete, outdated, false, unlawfully obtained, used for unauthorized purposes or are no longer necessary for the purposes for which it was collected.   

Please note that we may have legal obligations to preserve certain data which could prevent us from deleting certain data. 
5.  RIGHT TO RESTRICT 

 

 You have a right to request us to temporarily or permanently stop processing all or some of your personal data if you discover and have substantial proof that the data is incomplete, outdated, false, unlawfully obtained, used for unauthorized purposes or are no longer necessary for the purposes for which it was collected.   
6.  RIGHT TO DATA PORTABILITY 

 

 You have a right to request us to provide you with a copy of your personal data in electronic and structured format and you can further use that data. 
7.  RIGHT TO INDEMNIFICATION 

 

 You have a right to be indemnified for any damages caused due to inaccurate, incomplete, outdated, false, unlawfully obtained or unauthorized use of personal data 
8.  RIGHT TO LODGE A COMPLAINT 

 

 You have the right to file a complaint with the respective data protection authority, if you feel that your rights have been violated 

 

E. SINGAPORE- PDPA 

In line with Singapore’s Personal Data Protection Act, you may have the following rights: 

S.NO  RIGHT  REQUIREMENT 
1.  RIGHT TO BE INFORMED  You have a right to be informed about the manner in which any of your personal data is collected or used which we have endeavoured to do by way of this Policy. 
2.  RIGHT OF ACCESS 

 

 You have a right to access the personal data you have provided by requesting us to provide you with the same. 
3.  RIGHT TO RECTIFICATION  

 

 You have a right to request us to amend or update your personal data if it is inaccurate or incomplete. 
4.  RIGHT TO OBJECT 

 

 You have a right, at any time, to object to our processing of your personal data under certain circumstances. 
5.  RIGHT TO FILE A CASE/ COMPLAINT 

 

 You have the right to file a complaint with the respective data protection authority or institute civil proceedings against us, if you feel that your rights have been violated. 

 

F. SOUTH AFRICA- POPIA 

In accordance with the requirements of South Africa’s Protection of Personal Information Act, you may have the following rights: 

S.NO  RIGHT  REQUIREMENT 
1.  RIGHT TO BE INFORMED 

 

 You have a right to be informed about the manner in which any of your personal data is collected or used which we have endeavoured to do by way of this Policy. 
2. RIGHT OF ACCESS 

 

 You have a right to access the personal data you have provided by requesting us to provide you with the same. 
3.  RIGHT TO RECTIFICATION   You have a right to request us to amend or update your personal data if it is inaccurate or incomplete. 
4. RIGHT TO ERASURE 

 

 You have a right to request us to delete your personal data.  

Please note that we may have legal obligations to preserve certain data which could prevent us from deleting certain data. 
5.  RIGHT TO RESTRICT  You have a right to request us to temporarily or permanently stop processing all or some of your personal data in certain circumstances. 
6.  RIGHT TO WITHDRAW CONSENT  You have a right to withdraw the consent you have provided allowing us to process your personal information, in certain circumstances. 
7.  RIGHT NOT TO BE SUBJECT TO AUTOMATED DECISION-MAKING  You have a right to not be subject to a decision based solely on automated decision making, including profiling. 
8.  RIGHT TO FILE A CASE/ COMPLAINT  You have the right to file a complaint with the respective data protection authority or institute civil proceedings against us, if you feel that your rights have been violated. 

 

G. UAE- PDPL 

In accordance with the requirements of the Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data Protection, you may have the following rights: 

S.NO  RIGHT  REQUIREMENT 
1.  RIGHT TO BE INFORMED 

 

 You have a right to be informed about the manner in which any of your personal data is collected or used which we have endeavoured to do by way of this Policy. 
2. RIGHT OF ACCESS 

 

 You have a right to access the personal data you have provided by requesting us to provide you with the same. 
3.  RIGHT TO RECTIFICATION   You have a right to request us to amend or update your personal data if it is inaccurate or incomplete. 
4.  RIGHT TO ERASURE 

 

 You have a right to request us to delete your personal data.  

Please note that we may have legal obligations to preserve certain data which could prevent us from deleting certain data. 
5.  RIGHT TO OBJECT/OPT- OUT  You have a right to object and suspend the processing of all or some of your personal data in certain circumstances. 
6. RIGHT TO DATA PORTABILITY 

 

 You have a right to request us to provide you with a copy of your personal data in electronic format and you can transmit that personal data for using another third-party’s product/service. 
7.  RIGHT NOT TO BE SUBJECT TO AUTOMATED DECISION-MAKING  You have a right to not be subject to a decision based solely on automated decision making. 
8.  RIGHT TO FILE A CASE/ COMPLAINT  You have the right to file a complaint with the respective data protection authority or institute civil proceedings against us, if you feel that your rights have been violated. 

 

H. USA 

Depending on the State in the USA in which you are located, you may have certain rights in accordance with the local data protection laws such as: 

S.NO  RIGHT  REQUIREMENT 
1.  Right to Know:  You have the right to know about the personal information we have collected from you and the manner in which we use and share this information 
2. Right to Notice 

 

 You have a right to be informed at or before the point of collection what categories of personal information will be collected and the purposes for which these categories will be used which we have endeavoured to do by way of this Policy 
3.  Right to Correct 

 

 You have a right to request us to amend or update your personal data if it is inaccurate or incomplete. 
4.  Right to Delete:  You have the right to request us to delete the personal information we hold about you, subject to certain restrictions.  

Please note that we may have legal obligations to preserve certain data which could prevent us from deleting certain data. 
5.  Right to Opt out of sale or sharing of data :  You have the right to opt-out of us sharing your personal information. We do not sell any data of our users/customers/leads. 
6.  Right to Limit 

 

 You have the right to direct us to use your sensitive personal information only for limited purposes 
7.  Right to Non- Discrimination 

 

 We assure no discrimination against consumers exercising their right of privacy. 

 

The data provided by you as a Visitor, or when you sign up as a Customer / User or register for our Services will be processed by us for the purpose of rendering Services to you or in order to take steps prior to rendering such Services, at your request. LeadSquared respects your privacy and allows you to opt out of providing personal Information and sensitive personal data. You can withdraw your previously given consent by communicating your decision in writing. However, please note that opting out or withdrawing consent may limit your access to certain services or benefits. 

In case you want to exercise any of the rights set out above you can reach us at privacy@leadsquared.com or at the contact details mentioned in Section 12 below. If you believe we have used your personal data in violation of the rights above or have not responded to your objections, you may lodge a complaint with your local supervisory authority.  

 

Additionally, please note: 

If you are a Customer/User using one of our Services to collect data about a data subject from third-parties, it shall be your sole obligation to inform such data subject about the source of such data in accordance with applicable law; and 

5. RETENTION OF PERSONAL INFORMATION 

a. We will store any personal data we collect from you as long as it is necessary in order to facilitate your use of the Services and for ancillary legitimate and essential business purposes – these include, without limitation, for improving our Services, attending to technical issues, and dealing with disputes. 

b. We may need to retain your personal data even if you seek deletion thereof, if it is needed to comply with our legal obligations, resolve disputes and enforce our agreements. 

c. If you are a Customer, please be advised that: (i) you will need to inform your Leads about how you store and deal with any data you collect from them using one of our Services, in compliance with applicable laws including the GDPR; and (ii) after you terminate your usage of a Service, we may, unless legally prohibited, delete all data provided or collected by you (including Lead information) from our servers. 

6. TOOLS USED BY OUR CUSTOMERS 

If you are a Customer, you are empowered to use proprietary or other third party technologies (for example Flash Cookies) on your website and host them in our App. If you do, you agree and acknowledge that it is your sole obligation to inform your Leads about any data you collect by using such technologies and the policies by which such collection is bound. 

7. TRANSFER OF INFORMATION 

a. In order for us to facilitate our global operations, we may transfer and access the data we collect and process in accordance with this Policy, to our group companies around the world. Your rights and protections will, under no circumstances, be diluted by this transfer. By using our Service and providing your information, you consent to the transfer of your data to these international locations. 

b. We take appropriate measures to ensure the security and confidentiality of your personal information during international transfers. These measures may include entering into data transfer agreements based on requirements of relevant data protection authorities or ensuring that the recipients of your data are certified under recognized data protection frameworks. We shall also put in place industry-standard technical and organizational measures (including robust data handling policies) to ensure that such transfers are completed in accordance with applicable laws. 

c. Further, in the ordinary course of business, we may employ other companies and people to assist us in providing certain components of our Services in compliance with the provisions of this Policy. To do so, we may need to share your data with them. We will ensure, through contractual agreements and other appropriate measures, that these third parties process your data in accordance with applicable data protection laws. 

d. Some of the examples of where we may sub-contract processing activities to third parties include—data analysis, marketing assistance, processing credit card payments, and providing customer service. 

8. THIRD PARTY LINKS 

We may display links to third-party websites or applications on our Website or App for advertising or providing you with relevant content. We will not be responsible for such third-party websites or applications if you choose to access them. If you provide any data to such website/application, please ensure you read their policies given that you will no longer by bound by this Policy in doing so. 

9. COMPELLED DISCLOSURE 

In addition to the purposes set out in the Policy, we may disclose any data we collected or processed from you if it is required: 

a. Under applicable law or to respond to a legal process, such as a search warrant, court order, or subpoena; 

b. To protect our safety, your safety or the safety of others or in the legitimate interest of any party in the context of national security, law enforcement, litigation, criminal investigation or to prevent death or imminent bodily harm; 

c. To investigate fraud or violation of our Acceptable Use Policy; 

d. If required in connection with legal proceedings brought against LeadSquared, its officers, employees, affiliates, customers or vendors; or 

e. To establish, exercise, protect, defend and enforce our legal rights. 

10. SECURITY OF YOUR PERSONAL INFORMATION 

We implement industry-standard technical and organizational measures by using a variety of security technologies and procedures to help protect your data from unauthorized access, use, loss, destruction or disclosure. When we collect particularly sensitive data (such as a credit card number or your geo-location), it is encrypted using industry-standard cryptographic techniques including but not limited to SSL, TLS, RSA, and AES. 

Your password is your first line of defense once you set up a LeadSquared account, so we recommend that you set a strong password which you never share with anyone and ensure you sign out of your LeadSquared account once you have used the same. 

11. RIGHTS RELATING TO CUSTOMER DATA 

a. We also process personal information submitted by or for a customer to our Services. We process such personal data as a processor on behalf of our customer, who is the controller of such data. We are not responsible for the compliance of our customers with the applicable data protection law. We request you to refer to their respective privacy statements to understand their privacy and security practises.  

b. As a processor, we may only access and process customer data based on their instructions. Therefore, if your data has been submitted to us by or on behalf of the Customer, we request that you contact the customer directly. If you wish to make any requests to us directly, please also provide us with the name of the customer who provide your data to us. We will refer your request to the customer and support them as needed in responding to the request.  

12. CONTACT US 

ADDRESS:  2nd Floor, Omega, Embassy TechSquare, Marathahalli-Sarjapur Outer Ring Road, Bellandur, Bangalore South, Karnataka, India, 560103 
TEL:  +91-80-67330900 
EMAIL:  privacy@leadsquared.com 

 

If you believe that we have not been able to assist with your complaint or concern, depending on the data privacy/protection law applicable in your country, you have the right to lodge a complaint with the competent supervisory authority. 

13. CHANGES TO POLICY 

a. Please note that this Privacy Policy may be subject to change from time to time. The revised Privacy Policy will be published on this page, and the “Last Updated” date at the top of this document will reflect the most recent update.  

b. We are committed to upholding your rights and privacy. We encourage you to regularly check this Privacy Policy to stay informed about any updates or modifications. By continuing to use our Service after any changes to this Privacy Policy, you acknowledge and agree to be bound by the revised terms. 

c. If we make significant changes to the way we handle your personal information or alter the purposes for which we process your data, we will endeavour to provide you with reasonable notice of such changes, such as via notice on the LeadSquared website or email, and where required by law, we will obtain your consent or give you the opportunity to opt out of such changes. 

Effective: November 2024 

For prior version, click here

GET IN TOUCH

(+1) 732-385-3546 (US)

080-47359453 (India Sales)

080-46801265 (India Support)

62-87750-350-446 (ID)

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