Marketing Funnel Report
Understand the engagement by active lead stages
What is a marketing funnel?
The marketing funnel is a graphical representation of how the leads are progressing through the various stages of your sales cycle. It is wider on the top as leads of varied interest enter the funnel and narrow with each step as the leads are being filtered.
What can you analyze with marketing funnel report?
Stage change analysis
You can see how many leads changed the stage in a particular timeframe. This report gives a fair idea of where the communication is loose.
Engagement index
This report also tells you the engagement rate of each stage. This is the reflection of how people are reacting to your marketing communication
Lead source analysis
This report tells you how the lead sources are contributing to the marketing funnel
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