LeadSquared marketing software helps businesses in acquiring customers using modern scientific marketing methods. It helps in generating, nurturing and engaging Leads with the objective of increasing probability of converting them to customer with every interaction. LeadSquared is used by marketers to connect and engage with Leads till they become sales ready.
The marketing teams will typically pass the Leads to sales team once they become sales ready. From this point onwards, sales people may use sales force automation software like CRM to manage the lead and opportunities and close. CRM is best suited after Lead becomes sales ready.
LeadSquared can also be used as simple CRM to manage customer relationships, but that’s not its core purpose and forte. Similarly, CRM software can also do a bit of marketing but that’s not what they are designed to do.
CRM is not a replacement for LeadSquared and vice-versa. Rather, LeadSquared and CRM are complementary.
Following is a brief feature comparison of CRM and marketing software, LeadSquared. The comparison is with CRM software is general in nature and not specific to any CRM software.
Legend:
 |
The solution has a strong implementation of feature |
 |
The solution either does not have the feature or it has a very weak implementation |
 |
The solution has partial implementation of feature or (in case of CRM) many of the solutions do not have it |
| Feature | CRM | LeadSquared |
| Email Campaign Deliverability and Reputation management | |
|
| Email Campaign Tracking (Delivery, Open, Click tracking) | |
|
| Email Template Library | |
|
| 1 to 1 tracked Emails | |
|
| Email Campaign Performance Analysis | |
|
| Landing Page Designer | |
|
| Landing Page Template Library | |
|
| Mobile Optimized Landing Pages | |
|
| Rich Media content (video, slideshare) in Landing Pages | |
|
| Compare Landing Page Performance in real time | |
|
| Landing Page Auto-responders | |
|
| Lead Capture (Web, Email, Import, Manual) |  |
|
| Segmentation by Lead behaviour | |
|
| Dynamic Lead List | |
|
| List Management | |
|
| Lead Deduplication | |
|
| Lead Activity Tracking | |
|
| Lead Scoring by behaviour | |
|
| Lead Grading | |
|
| Real time Lead Source Analysis | |
|
| Outlook integration (for Lead tracking) | |
|
| Top Lists & Leads | |
|
| Lead & Visitor tracking (activity & behaviour) | |
|
| Website Traffic Analysis | |
|
| Lead Activity and Result Summary reports | |
|
| Account Management | |
|
| Opportunity creation | |
|
| Sales Forecasting | |
|
| Sales Process Management | |
|
| Call logging | |
|
| Document library | |
|
| Case Management | |
|
| Contracts | |
|
| Channel Management | |
|
| Tasks & Reminders | |
|
| Inventory | |
|
| Products & Pricing | |
|
| Quotes | |
|
| Vendors | |
|
| Purchase Orders | |
|
| Sales Orders | |
|
| Invoicing | |
|
