LeadSquared establishes Oceania Headquarters from Melbourne, Australia

Australia to become global hub for the company’s Go-To-Market Training needs

Melbourne, Victoria

10 August 2022 

LeadSquared, a Bengaluru-based leader of end-to-end sales, marketing, and onboarding automation solutions, is pleased to announce the opening of a new office in Melbourne, Australia. “We are excited to be expanding into Australia and New Zealand with great support from the Victorian government. As we expand internationally, Melbourne’s innovation culture, technology infrastructure and talent will play a key role in supporting our efforts, not just from a market expansion perspective in the Oceania and APAC region, but also in leading our Go-to-market training efforts globally,” shared Raghvendra Tripathi, SVP – APAC, LeadSquared.

Founded by Nilesh Patel, Prashant Singh, and Sudhakar Gorti in 2011, LeadSquared was born out of a need to help modern buyers who seek personalised engagement, effective self-service and quick time to value. The Leadsquared platform is a purpose-built, sales and marketing automation suite that enables connected experiences across digital properties, back-office systems, company staff and customers. Through its various modules of Sales Execution, Marketing Automation, Field Force Automation and Customer Portals, the LeadSquared platform makes efficiency the focus of every customer interaction, turning prospects into advocates.

LeadSquared launches into Oceania with this office opening, making Melbourne the headquarters for Australia, New Zealand & the Pacific Island Nations. The company has hired senior management in Melbourne and Sydney with plans to continue building out the team from the Melbourne office.  The data centre being deployed through Amazon Web Services in Sydney will cater to all data privacy needs for the region. Supported by initiatives from the Victorian government, Australia is set to become a Global Hub for all Go-to-market training needs for the company. This office launch news comes on the heels of a momentous year for the company, including that it raised AUD $220 million in its series C round, pushing its valuation past AUD $1.3 billion.

“Our foray into Oceania through Australia is a beginning of great happenings for our clients in the region and as we partner with the community, we also hope to take our learnings to other teams and customers globally,” stated Roheet Tauro, VP & Regional Head Oceania, LeadSquared.

LeadSquared is looking forward to partnering with industry leaders, technology partners and strategic vendors in the region. As part of its launch and being a platform of choice for the world’s fastest growing EdTechs, LeadSquared has partnered with EduGrowth, Australia’s education technology and innovation industry hub. The company encourages entrepreneurship, innovation, diversity in all forms and looks forward to working alongside Australia’s startup and technology ecosystem.

Welcoming the opening of the LeadSquared office in Oceania, Tim Pallas, Treasurer and Minister for Economic Development, Department of Treasury and Finance Victoria said, “The arrival of LeadSquared shows that Victoria is an attractive investment destination for companies looking to expand and grow in the Oceania and APAC region. This is a boost to Victoria’s position as one of the leaders in the tech sector as it builds on our tech capabilities, expands the ecosystem, and supports companies on their end-to-end sales and marketing journeys.”

About LeadSquared:

LeadSquared is a Sales Automation SaaS (Software as a Service) platform, helping 2000+ organizations globally to drive sales efficiency at scale. LeadSquared has built a global, best-in-class CRM (Customer Relationship Management) platform that takes away the guesswork from sales execution and makes efficiency the focus of every customer interaction, no matter how complex the customer journey.

The software automatically captures leads from all your channels, manages them intelligently, and transfers them to the right teams (and people), ensuring zero lead leakage and missed opportunities.

Businesses that have achieved growth with LeadSquared include higher education institutes, edtech, financial services, healthcare, and marketplaces, among others. The company is headquartered in Bengaluru, India, with a local presence, in the United States, the Philippines, South Africa, Australia, and Indonesia.

To know more, visit: https://www.leadsquared.com/

Office Contact: lsqoceania@leadsquared.com

Media contact: arushi.dhar@leadsquared.com