Only 21% of patients report that their doctors have informed them about digital communication channels, despite the fact that 70% of patients prefer to receive follow-up care reminders or other pieces of information through email or text. Where then, is the gap?
The consumer health market, worth Rs. 27,000 crores, is undergoing a rapid transition. Patients are demanding smooth, complete virtual experiences at an increasing rate.
In this webinar, we discuss the changing requirements of patients and how organizations can prepare an engagement strategy for 2023.
Key Discussion Points:
- Understanding today’s patients and the importance of engagement.
- Tips from pros to improve conversions and retention.
- A proven strategy for better communications.
- Role of technology in improving engagement.
Speakers
Ashish Anand
Head of Digital Marketing, CK Birla Hospital
Shraddha Somani
Director – Key Accounts, LeadSquared
