One of the biggest challenges that the African continent is struggling to overcome is—Accessibility. But with the help of government schemes, rise in EdTechs, study abroad opportunities, and specialized training institutes, it is a challenge that can be combatted.
For institutions, the challenge is to A) Get noticed by the students B) Identify who really wants to study with them and C) Help counsellors to make the onboarding go smoothly. In this session, we have partnered with amazing experts that can help you nail your marketing, messaging, pitch, and tech-stack.
Key Discussion Points:
- How to discover and build channels to get noticed by the students
- Identify and leverage the cues to prioritize incoming inquiries
- Measure and track the channels and processes that work for you
- How can technology help your teams to get less distracted
Speakers
Katya Nyangi
Director of Marketing – Strategy & Outreach, ALU
Janet Machuka
Founder, ATC Academy
Matthew Zonis
Director of Marketing and Recruitment
Chantelle Fraser
VP – Africa Sales
