Universities are fighting to attract more students to apply for their courses. Setting up a kick-ass counselling team or activating multiple marketing channels isn’t enough anymore. Students are vying for a more personalized experience to finally seal the deal.
But in most cases, institutions operate using a disjointed system – marketing and counselling teams have their own processes and platforms. This hampers student journey personalization..
Key Discussion Points:
- How to build a seamless end-to-end enrolment journey
- Impacts, methods, frequency of communicating with the student
- Using technology to drive results and improve outcomes
- Making data and insights the north star of your admissions process
Speakers
Neelam Aamir
E-learning Advisor, BOOKR Kids
Jennifer Low
Chief Digital Officer, BAC Education
Kiran Madhav
Country Manager Sales, LeadSquared
