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“Thanks to LeadSquared, we have transformed the way we manage our enrolment process…leading to a 60% increase in enrolments.”
“The platform not only changed our process, but also improved counsellor productivity.”
Automate the complete student application and enrolment process with LeadSquared’s
higher education admission CRM. Map end-to-end student journeys – enquiry,
applications, counselling, enrolment, and beyond!
Implementing an admission CRM system offers several benefits for educational institutes,
transforming how they interact with prospective students and manage their admissions
process. Here are some of the key advantages.
These features collectively ensure that the student enrolment process is efficient, transparent, and student-centered,
helping schools attract and enrol the best candidates while maintaining high standards of service and engagement.
CRM systems enable admissions teams to efficiently track and manage leads, including prospective students and their families, ensuring that no potential applicant falls through the cracks.
With a centralised platform for managing enquiries, higher education CRMs streamline the handling of email, phone, and online enquiries, ensuring timely and accurate responses.
Admissions teams can easily track student applications through CRM systems, including managing documents and providing status updates, which simplifies the application process for both staff and students.
CRM systems offer tools for personalised communication, including email, SMS, and social media, ensuring consistent and targeted messaging throughout the admissions process.
Real-time analytics and reporting capabilities allow institutions to track key metrics and make data-driven decisions, enhancing the effectiveness of their admissions strategies and overall operations.
Reach your students faster with communication automation. Prioritise interested students. Reduce enquiry leakage through automated enquiry capture. Improve student admission ratios.
Deliver a seamless student journey and paperless application experience.
Automate tasks and outreach following a contact strategy that works.
Consolidate to a single solution that is easy to use, fast to integrate, and customisable for your unique needs.
Never lose students and opportunities with enquiry capture and automated reminders.
One of the most transformative aspects of using a CRM like LeadSquared is the ability to run much of the institution’s processes on auto-pilot, reducing the time and effort required for manual tasks and improving overall efficiency. Specifically, LeadSquared enables educational organisations to enable a fully automated sales process while managing student enrolment, communication, and administrative tasks more effectively.
This level of automation helps educational institutions enhance their ability to interact with prospective students and parents, automate follow-ups, and manage internal processes—resulting in a smoother, more effective operation from start to finish.
LeadSquared CRM helps schools and educational organisations take care of many functions without constant human intervention.
Using automation will help an organisation bring about smooth workflows in sequences for smooth student recruitment, communication, task assignment, and follow-up processes without losing out on personalisation and engagement levels. From managing prospective students to handling internal tasks and ascertaining that communication with parents is always up to date, LeadSquared is a tool to automate much of your hard work.
Equip your teams with the complete admissions platform for student acquisition, application tracking, student journey tracking, enrolment, and post-enrolment processes, integrated with student information systems.
Capture student enquiries or admission enquiries in real-time from online or offline sources.
Engage with students through hyper-personalised enrolment marketing automation. Track students’ activities and send personalised, relevant, and timely communication to students and parents. LeadSquared’s Higher Education CRM provides all the tools you need to drive more enrolments.
Increase completion rates and give students a hassle-free application experience they can finish on any device. Create customised applicant forms, upload documents, verify documents and collect payments on the applicant portal.
Spot-engaged students using admission signal automation. Create personalised student journeys using a no-code drag-and-drop workflow builder and automate mundane tasks. Trigger communications via the right channels and at the right time. Suggest additional courses at the right time to maximise enrolment.
Build highly productive admission teams by automating, planning, tracking, and monitoring your admission rep’s & advisor’s daily routine.
Connect all of your teams by automating the application process. Integrate with built-in connectors to provide a complete picture to your teams. Centralise student data management.
Connect all of your teams by automating the application process. Integrate with built-in connectors to provide a complete picture to your teams. Centralize student data management.
Use in-built reporting and analytics to track application completion & drop-off rates, counsellor efficiency, and more.
The admissions officer dashboard can give you an overview of the following:
The Marketing Dashboard gives you an insight into your marketing campaigns and their outcomes:
Counselor efficiency reports will help you measure the following:
Looking for CRM Tools for Higher Education
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What is an Education CRM?
An education CRM is software tailored for the education industry to manage the whole process from enquiry to enrolment. Although CRM can handle several micro-processes, the most important ones are applicant and enquiry management, student communication, admission notifications, enrolment management, analytics, and reporting. Education Cloud assists educational institutions in streamlining communication, managing and improving their operations, and providing individualised learning opportunities.
What is the best CRM for college admissions?
LeadSquared is the best CRM software for higher education that streamlines the admission process. It automatically captures student leads from sources such as social media, ads, websites, and education marketplaces. Further, it automatically distributes them to counsellors, tracks student activities, and ensures follow-up with all prospective students. It also provides detailed analytics and reports, with which you can ensure campus management, counsellor management, and student journey from enquiry to admissions.
What is meant by customer relationship management in the education sector?
Customer relationship management (CRM) in the education sector is managing student enquiries and engaging with them to attract the best talents in the institution. It involves managing recruitment activities and structuring communications with prospective and enroled students. Software like higher education CRM systems helps universities manage their application and student recruitment process and manage admissions teams and call centers to make their admission process transparent and fast.
What are universities using CRM for?
Today, the student outreach process does not end with outreach events. It continues until the student is enroled. To meet the targeted enrolment numbers, universities need to track their every interaction with students, ensure they’re in line with the university guidelines, and remove any bottlenecks in the admission process. Educational institutions generally use CRM to schedule campus tours, manage student applications, automate email and text messaging, manage counsellors, manage documents, manage payments, and more. CRM software is essential for the education industry as it helps manage student relationships effectively.
How do you promote college admissions?
Start your recruitment activities as early as possible to boost your college admissions. For instance, students contacted as sophomores are almost twice as likely to enrol compared to students contacted as seniors. Next, be proactive in your email marketing campaigns, involve parents in your marketing campaigns, build a mobile-first college enrolment portal, and use a mix of digital ads and texting in your marketing communication. Also, ensure that you respond to every student lead diligently. Whether you are a university, college, or career school, CRM systems can help manage admissions and recruitment.
Which is the best higher education marketing CRM?
If you are looking for education CRM software for both admissions process management and education marketing automation, LeadSquared Higher Education CRM is the best option.
