LeadSquared for Education

Digitize your admissions cycle with LeadSquared. Map student journeys. Deliver superior experiences with 360-degree tracking and analytics

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Sudhir K

Deputy Manager

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“I’ve seen a 50% increase in the efficiency of tele-calling teams. Earlier they had to manually dial each number. And now, they can connect with a student multiple times with a single click. Because they could call more students, we eventually saw a 20% increase in conversions based on our analytics.”

20%

Increase in Student Conversions

50%

Increase in Call Connectivity

Centralized

Admissions Process

Sangeetha Sethumadhavan

Digital Marketing Manager

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“With LeadSquared in place, we can track end-to-end student journeys. Automation enables us to constantly build rapport with the students and make data-driven decisions on marketing campaigns and product pitches. All of this is based on quality insights from custom reports.”

80%

Increase in Conversions

100%

More Calls Connected

Improved

Counsellor Productivity

Maggie Zaman

Director of Admissions

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“With LeadSquared, we can take a deeper look at our processes and utilize new technology to study how we’re doing as an institution. We always keep our mission at the forefront of everything we do, and LeadSquared has helped us bring information to students much faster.”

Reduced

TAT

85%

Start Show Rate

Over 10%

Lead to Inquiry Conversion

Rohit Gupta

Co-Founder

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“LeadSquared’s integrations capabilities are impressive. It is because of this reason we would continue using LeadSquared and not switch to any other platform. We have 350 counsellors currently, and thanks to LeadSquared we are confident that we can scale up to 1000 counsellors and still run a very organized process.”

10 Lakh

Emails Sent

Aerial View

of Business Metrics

75 Colleges

Integrated on a Single Platform

Rakesh Kumar

Head of Marketing

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“LeadSquared has helped us A/B test certain marketing aspects, which keeps us informed at each step. Tracking conversion ratios from campaigns had been a humongous task previously, but with the introduction of LeadSquared’s analytics, there has been complete transparency on the entire admissions journey. ”

Zero

Lead Leakage

Increased

Enrollments

Reduced

Student Response Time

Higher Education CRM for all Institutions – Big or Small

Higher Education

Complete admissions platform for student acquisition, application tracking, student journey tracking, enrollment, and more.

Career Schools

Purpose built CRM for career and vocational training schools. End-to-end platform for student life-cycle management.

EdTech

Run high-velocity sales for your edtech platform on auto-pilot. Improve your teams’ efficiency at scale. Resolve student queries faster.

Overseas Education

Full stack overseas education CRM. Single platform to help you capture, manage, and track students’ study abroad journey.

Schools

Drive more enrollments with fewer resources for your school. School CRM + marketing automation software with built-in contact solutions.

Training Institutes

Manage admissions at multiple locations easily. Get complete visibility into student journey and coaching center operations.

Build a Digital-first Admissions Process

Manage every touchpoint for student onboarding
on a single platform

1. Inquiry Capture

Eliminate missing out capturing inquiries from various sources like website, social media, ads, partners, walk-ins, and more with LeadSquared’s one-click integrations

2. Inquiry Distribution

Use pre-set distribution logics to assign the right counsellor for the right query as soon as it is placed.

3. Automated Student Response

Send out automated email communication acknowledging every student inquiry to start their journey on a personalized note.

4. Applicant Portal

No more paper-based forms. Capture, collect, and intimate students on the progress of their application details via custom student portals.

5. Omnichannel Engagement

Enable counsellors to have conversations across multiple channels – emails, text messages, WhatsApp while capturing the entire journey on LeadSquared.

6. Student Journey Mapping

Track every student activity and their movement along the funnel. Auto-update student stages based on the actions they take. Access a one-click view of your entire admissions funnel.

7. Student Nurturing

Engage with students by sharing relevant information, documents, interactive messages, and more to help them make the decision to study with you easier.

8. Marketing Automation

Build robust automation for counsellors and marketers to send out timely communications. Acknowledge each important action that a student takes to build the trust in your university.

9. Admission Analytics

Get a bird’s eye view of your channel, team, investment avenues to minimise decision-making time. Gain qualitative insights to make data-driven strategic changes during peak admissions cycle.

10. SIS Integration

Do not lose out on the pre-enrolment engagements. Share student information to and from your student information system.

11. Publisher Management

Capture, manage, and track publisher panel inquiries. Get a one-shot view of verified vs non-verified inquiries, inflow of inquiries across publishers, and updates on their progress ahead.

12. Data-Privacy and Security

By prioritizing data-privacy and security, our education CRM products help institutions build trust with their students and maintain regulatory compliance with ease.

13. Opportunity Management

Map and convert multiple opportunities for the same student. Assign counsellors based on courses applied, campus, geography, etc and track each movement.

14. Payment Integrations

Initiate payment links, integrate multiple payment gateways, and auto-send status updates on payment completion/failures to counsellors and students.

15. WhatsApp Business APIs

Connect WhatsApp business accounts with LeadSquared to converse with ease. Answer student queries in real time, engage with pre-approved templates, and track multiple conversations.

No Need to Switch Tabs Anymore–Enable 1-Click Integrations

An End-to-End Admissions CRM for All Your Teams and Prospects

Tele-calling Teams

Student Counsellors

Educational Agents

Admission Managers

Marketing Managers

Finance Teams

Administrative Staff

Students

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Education CRM Checklist

Here is a list of important capabilities
in an Education CRM you choose

Student Management
Student Response Automation
Landing Page Builders
Payment Collection
Counsellor Dashboard
Alerts and Notifications
Discount Offer Generators
Productivity Tracking
Inquiry Source Attribution
Referral Management

Applicant Portal
Student Quality Score
Dynamic Student Forms
WhatsApp Integration
User-friendly
Call center capabilities
Email Marketing
Custom Reports
Student Counsellor Mapping
Publisher Management

Opportunity Management
SIS Integration
Document Collection
Marketing Automation
Low Code/Intuitive UI
Bulk Messaging
Customization & Flexibility
Data Security
Opportunity Management
Student Journey Mapping

Articles E-books Webinars Case Studies

Education

The Ultimate Guide to Higher Education Marketing in 2025

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Education

Beyond Speed to Lead : Building Authentic Human Connections

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Education

Best Enrollment Management Software for Higher Education

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Education

Beyond Speed to Lead : Building Authentic Human Connections

This session explores how institutions can go beyond just responding quickly to inquiries, focusing instead on creating meaningful, personalized interactions at every touchpoint. Discover strategies to build trust, foster genuine relationships, and enhance the student experience throughout their journey. Key Highlights: Speakers Jennifer McDermott Vice President – Contact Center, ANCORA Jay Rasmussen Senior Vice President, Admissions, […]

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Education

Leveraging New Technologies for High-Quality Leads and Student Success

Join us for an insightful webinar as we delve into the latest technological advancements revolutionizing career school admissions, marketing, and recruitment. In today's competitive educational environment, attracting high-quality leads and efficiently managing the admissions process are crucial for sustained growth and success.

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Education

From Prospect to Graduate: Streamlining Admissions and Retention with CRM and SIS Synergy

Discover how to optimize your enrollment journey and enhance communication by fully leveraging your CRM and SIS integration.

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ACI Medical and Dental School Improves Enrollment Process and Saves Admissions Reps Time with LeadSquared

ACI Medical and Dental School Improves Enrollment Process and Saves Admissions Reps Time with LeadSquared.

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Southeastern College Finds Customer-Centric Partner in LeadSquared

Learn how Southeastern College modernized its enrollment strategy with LeadSquared CRM, creating workflows, automating repetitive tasks, and integrating multiple systems.

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