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“It’s like a lifeline for us. We began using it for a few leads for conventional lead journeys. Now, LeadSquared is not just lead generation software but has increased the student outreach by 18X by acting as a sales and marketing automation platform for us. We’re doing so much more with it now.”
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Established in 2016, Toprankers has emerged as India’s premier digital counseling and test preparation platform, dedicated to guiding students toward promising careers beyond Engineering and Medicine. It aims to boost career success post-12th grade with exceptional learning practices and support.
Toprankers offers comprehensive career counseling services and a robust test preparation platform for students aiming for Careers in Management, Humanities, Law, Design & Architecture in both UG and PG categories.
Their flagship test preparation examinations under the UG category include the Common Law Admission Test (CLAT), Integrated Program in Management (IPM), Common University Entrance Test (CUET), National Institutes for Design (NID), National Institution for Fashion Technology (NIFT), Undergraduate Common Entrance for Design (UCEED), and many more. In the PG category, they offer preparation for exams such as LLM, CUET PG, and the Common Admission Test (CAT).
Before LeadSquared, managing leads through basic lead journeys suggested a lack of automation and sophistication in handling inquiries.
As a result of disjointed systems, Toprankers likely needed to consolidate various tools into a single, cohesive platform to streamline operations and improve lead engagement.
A lack of detailed insights into lead behaviors, preferences, and engagement levels hindered effective nurturing.
Teams operated independently, using manual processes across various platforms, which made operations slower and less efficient than having a unified system.
The Pivotal “Aha” Moment: Initially contemplating building their own CRM to leverage in-house technical expertise, Toprankers quickly realized the substantial time and resources required for such a project. Re-evaluating their approach, they discovered LeadSquared, an established CRM platform that closely aligned with their needs. Opting for LeadSquared enabled Toprankers to concentrate on their primary mission.
Reflecting on this choice three years later, they view it as a strategic shift. This decision has validated their preference for an existing, reliable platform, significantly contributing to their growth and enhancing operational efficiency.
LeadSquared provided a single platform that combined the functionalities of a sales CRM and a marketing automation tool. This unified system allowed Toprankers to manage their leads more effectively, from initial capture through the entire sales funnel, ensuring no potential student was overlooked.
The platform’s customization options, and flexibility allowed Toprankers to adapt the CRM to their specific process changes and operational needs. This adaptability was crucial for Toprankers as it enabled them to evolve their strategies without being constrained by technological limitations.
LeadSquared facilitated a 360-degree view of each lead, integrating data from various communication channels into one cohesive system. This comprehensive insight into lead activities and preferences empowered Toprankers to tailor their engagement strategies more effectively.
The implementation of LeadSquared improved operational efficiency across several teams within Toprankers, including marketing, counseling, product growth, student success, and finance.
LeadSquared has become crucial for Toprankers, streamlining lead management and enhancing engagement strategies effectively. This partnership has transformed educational counseling, highlighting the immense benefits of utilizing the right technology to achieve student goals efficiently.
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