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“The admissions process at St. Andrew’s is very simple & student-friendly. LeadSquared helped us focus more on how we approach and communicate with the aspirant. The platform not only changed our process but also improved counsellor productivity”
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Inquiries Tracked per day
Inquiry Capture across sources
Counsellor Efficiency
St. Andrews Institute of Technology & Management is in the industrial hub of India, in Gurgaon, Delhi (NCR). Their mission is to empower the new generation of truly global Indians to enrich thought & lives. They have 5 campuses situated in the NCR region.
Before using LeadSquared, the college was dependent on manual processes and used a pen-and-paper approach to manage student admissions.
This led to a major disconnect between counsellor approaching the students.
With manual processes, it took time for them to sort & filter high intent leads. This led to a delay in making the first contact with the student.
With a pen-and-paper-based approach, inquiries were manually updated on excel sheets. Students had to fill multiple forms and share repeated information while enrolling for a course.
Because the inquiries were scattered across multiple sheets, it was not possible to neither enter all queries nor validate duplicate entries.
Admission and marketing heads did not have enough visibility to understand how teams were performing and what campaigns to spend on.
After implementing LeadSquared, the institution could capture inquiries from all sources – website visits, social media interactions, offline queries. The counsellors had all the required information about the student even before making the first call.
The enrollment process became less complicated with our admission portals. Students could fill in the application forms, track the status, and get required documents from the same portal. Counsellors could track student drop-offs, movement of applications, and communicate with students in real-time.
With an array of integrations like publisher panels, messaging, chat, social media connectors – St Andrews could provide a superior student experience and reach them through multiple channels.
When dealing with 2500+ inquiries per day, it is necessary to track the quality and intent of inquiries that are handled by the counsellors. Having complete visibility of how various channels, counsellors, and movement in applications, is a necessity.
When asked how we helped them with their admissions, Rohit was happy to share that –
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