Southeastern College Finds Customer-Centric Partner in LeadSquared

“Southeastern College grew its student population year over year. We recognized the importance of having the right technology and processes in place as we grow, and LeadSquared came recommended. The system is so easy to learn and allows our admissions team to focus on supporting the student experience.”

Dana B. Hutton Chief Marketing & Enrollment Management Officer

10x your admissions with LeadSquared

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15%

Increase in New Inquiry Rate

11%

Increase in Appointment Show Rate

LeadSquared solutions for Southeastern College:

Admissions CRM

Student journey automations

Telephone, SMS and email integration

About Southeastern College

Southeastern College was founded in 1988 as Cruise Career Training Institute in Florida and has gone through several name changes through the years. In 2007, the college’s owners acquired the Southeastern School of Neuromuscular and Massage Therapy, with locations in South Carolina and North Carolina, changing its name to Southeastern Institute in 2009. Southeastern Institute became Southeastern College in 2020. Today, the career-focused college offers diploma, certificate, associate, and bachelor’s degree programs in allied health and education at five campuses: Charleston, SC; Charlotte, NC; Columbia, SC; Miami Lakes, FL; and West Palm Beach, FL. Southeastern College is accredited by is accredited by the Accrediting Commission of Career Schools and Colleges.

Challenges

After 36 years in existence, Southeastern College needed to integrate technology into its traditional marketing and enrollment processes. The admissions team’s enrollment and inquiry management methods relied on several disparate systems, making things cumbersome and time consuming. Without a customer relationship management (CRM) system in place, admissions coordinators could easily lose track of prospective student inquiries. The lack of automated processes contributed to below-average contact rates. With the college becoming a degree-granting institution across all campuses in 2022 and expanding its program portfolio from diplomas and certificates to associate and baccalaureate degrees as well, Southeastern sought to implement a robust CRM.

Solutions

Southeastern College selected LeadSquared as its CRM platform, which enables the college to:

Gain visibility into the end-to-end admissions process and identify exactly where inquiries fall through.

Create workflows and automate repetitive tasks to boost the productivity of the admissions team and streamline the student journey.

Standardize the enrollment process to optimize admissions coordinators’ performance and improve the onboarding experience.

Integrate seamlessly with multiple applications and systems, including Southeastern’s student information system and marketing software.

“Inquiry management and student support have been greatly simplified thanks to LeadSquared. Our admissions coordinators have all their tasks right in front of them and are able to work smarter and more efficiently. With several different systems housing our prospective student data, sending a text message or email blast used to take 6-8 hours of work: running an inquiry report, exporting it to Excel, filtering, checking contact information, and sending the message. Now it takes 6-8 minutes.”