Recklabs Increases their Conversion by 60% with LeadSquared
“LeadSquared is the gospel of truth for our organization. What is in CRM is true, and what is not is false.”
Scale Your Business With LeadSquared
Book a 1-1 consultation today!
100%
Increase in database
End-to-end
Pipeline visibility
60%
Increase in conversions
Shorter
Turn-around time
Recklabs loves LeadSquared for:
About Recklabs
Since 2016, Recklabs has been helping enterprises, unicorns, and businesses completely optimize their cloud costs. They offer a variety of products and services to help enterprises get the most ROI out of their cloud expenditure.
Prior to using LeadSquared, they used a combination of tools like HubSpot and spreadsheets to manage and keep track of lead activities, upcoming meetings, follow-ups, and lead nurturing, to name some. Tracing and monitoring sales activities with multiple spreadsheets was overwhelming for them. Moreover, they wanted to focus on building relationships with individual stakeholders, which was not happening with their existing software.
Challenges before LeadSquared
1. Siloed systems
The sales team used multiple spreadsheets to manage tasks, lead activities, and more. It was becoming overwhelming to navigate through these to keep updated on the sales pipeline, lead activity, performance, and more.
2. No visibility into individual lead’s activities
Earlier, they used HubSpot, and although it gave them deal-level visibility, it wasn’t easy to track and personalize strategy to each stakeholder in the organization.
3. Manual task management
It was tough to keep track of upcoming tasks and meetings for follow-ups and reminders, leading to lost opportunities.
4. Data segmentation was time-consuming
The team spent a lot of time hunting down and filtering the right audience for their various campaigns and events.
These challenges compelled them to look for a solution that could help them move their entire sales process into one platform. Be it campaign management, sales activity tracking, or task assignment. After moving to LeadSquared, they were able to:
LeadSquared Streamlines Sales Operations for Recklabs with Its All-in-one Platform
Automatically sync data between different platforms
With seamless email and lead capture integrations, Recklabs can get all their leads in one place. Now, they are able to handle both their inbound and outbound activities without switching platforms.
Get complete visibility of the funnel
LeadSquared helped them streamline their sales process. With visibility on lead stages, they could identify and focus on highly engaged leads. They run focused campaigns for prospects in later stages and are able to close deals faster.
Follow-up on every task and opportunity
Now, the task assignment has moved completely to LeadSquared. Recklabs has complete transparency on upcoming tasks and activities. They can track progress on each and every task or follow-up that needs to be done.
Identify leads that matter
With the help of lead scoring, the team could focus on leads that are highly engaged. LeadSquared also made it easier to identify key decision-makers and run campaigns tailored to them.
Run targeted campaigns with custom lists
With the help of list segmentation, the Recklabs team is now able to run targeted campaigns based on region, lead stage, activity, and more.
How Things Have Changed
As Jigar puts it, “With LeadSquared, now we are able to focus on what’s next.” The manual work on updating activities and follow-ups or the status of the lead is completely eliminated. All of it and more are easily visible on a comprehensive dashboard.
