Poonawalla Fincorp Achieves 50% More Loan Sales Using LeadSquared
Get upto 4x more customer onboardings
Find out how you can increase your loan sales efficiency with LeadSquared. Book a free consultation today.
With LeadSquared, we could bring together all our processes and teams into a single enterprise-wide solution. Our agents are more efficient, and the journeys are more seamless, helping us deliver a premium experience to every borrower. Overall, our loan sales have taken a quantum leap with a significant reduction in our turn-around times.
Find out how you can increase your loan sales efficiency with LeadSquared. Book a free consultation today.
Increase in Loan Sales
Reduction in Turn-Around-Time
Increase in Call Centre Efficiency
Reduction in Cost Per Lead
Drop-Off Elimination
1,10,000 New Self-Serve Journeys
Increase in Loan Sales
Reduction in Turn-Around-Time
Increase in Call Centre Efficiency
Reduction in Cost Per Lead
Drop-Off Elimination
1,10,000 New Self-Serve Journeys
Headquartered in Pune, Poonawalla Fincorp (previously Magma Fincorp) is the financial arm of the $8 Billion Cyrus Poonawalla Group. As one of the fastest-growing businesses in the Indian financial space, Poonawalla Fincorp is on a mission to bring the ‘best-in-class customer-centric loan products’ to their borrowers.
Currently, they are empowering individuals and businesses through their five major lines of business – Personal loans, Home loans, Loan Against Property, Professional loans, and Business loans.
While starting their operations in April 2021, the management at Poonawalla Fincorp wanted to deploy a cloud-hosted solution that could provide the best-in-class experience, not only for customers but also for its 7000+ internal users across roles like:
What Poonawalla Fincorp Wanted | Solutions Provided By LeadSquared |
---|---|
A one-stop solution to cater to their loan sales and servicing needs for all their lines of business | As an enterprise-wide digital platform, LeadSquared enables, origination, application, customer service (raising service requests via call centre), and cross/up-sell operations |
To create new self-serve journey for website inquiries | Completely paperless self-serve journeys were enabled via LeadSquared Portal builder, empowering 1,10,000 applicants in just three months |
Seamless distribution of thousands of loan applications received per day | Robust and timely distribution of applications based on criteria such as product, vintage, region, ticket size, and more |
Integration with choice of cloud telephony system | LeadSquared Universal Telephony Connector to integrate with their choice of cloud telephony provider |
Integration with credit bureaus for intelligent screening of incoming inquiries | Seamless integration with Aadhar, PAN, credit bureau (all four) KYC verification, and fraud prevention |
A feet-on-street management solution for over a thousand field agents | Mobility solution to power the entire field sales team and improve productivity |
Application forms to simplify the tedious data entry process and maximize operational efficiencies | Forms and Processes feature to design simple and highly intuitive application forms, cutting down extra effort and elevating process efficiency |
Preliminary loan offer generation capabilities | Powerful business rule engines to analyze creditworthiness and automatically generate loan offers |
A centralized dashboard for all their application pipeline | Smart Views feature for dynamic bucketing of applications and ease of navigation |
End-to-end cross/up-sell management | Intelligent Cross/Up-Sell Engine to identify new opportunities and maximize conversion rates |
Collation and segmentation of data gathered from several teams/processes brought directly to the senior management in a comprehensive and hassle-free manner | LeadSquared Reports and Analytics gave Poonawalla Fincorp the capability to automatically derive key data points for top management, bringing 100% transparency into the overall pipeline |
With LeadSquared, Poonawalla Fincorp was able to achieve full-scale deployment within just three months for its 7000+ users.
At the same time, with a tool to help increase sales efficiency, teams at Poonawalla Fincorp were able to focus on improving the onboarding experience for customers and making it best-in-class.
(+1) 732-385-3546 (US)
080-47359453 (India Sales)
080-46801265 (India Support)
62-87750-350-446 (ID)