Lindenwood University Finds Customer-Centric Partner in LeadSquared
“Lindenwood University adopted a five-year strategic plan in 2023 with a vision to serve ‘The New Majority,’ which includes adult students, students of color, military students, and first-generation students. That requires adapting our academic offerings to meet the needs of online and on-campus learners and reimagine our services as well. We wanted a single CRM system that could serve all types of students, and we found that in LeadSquared.”
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About Lindenwood University
Founded in 1832, Lindenwood is a dynamic four-year institution dedicated to excellence in higher education. Its historic campus is situated in the heart of Saint Charles, Missouri. The university offers more than 100 college degree programs for students in the St. Louis metro area and online. Its faculty, staff, and administration are committed to an integrative curriculum that focuses on the talents, interests, and future of our students.
Challenges
When Lindenwood University began its search for a new CRM system, its primary goal was to implement a platform that would help the admissions team work more efficiently and effectively. Its leaders envisioned a system that would give admissions reps visibility into their prospective student pipeline and daily tasks—functionality that Lindenwood’s existing CRM lacked. In addition, the university wanted a customer-centric partner. When IT needed help with an integration or had questions, they wanted to be able to reach the support team of their CRM vendor quickly and easily.
Solutions
Lindenwood selected LeadSquared as its CRM platform, which enables the university to:
1. Customize an admissions and enrollment platform that meets the needs of both traditional, on-ground learners as well as online learners and international students, each which requires a different set of services.
2. Integrate seamlessly with multiple applications and systems, including Lindenwood’s student information system, marketing software, onboarding software, and advising software.
3. Automate marketing and outreach efforts to nurture applicants and provide the best admissions and enrollment experience for all types of prospective students.
Results
Today, Lindenwood is equipped with a complete admissions CRM that empowers reps to adopt a successful contact strategy, thereby boosting their productivity. LeadSquared’s real-time reporting functionality helps Lindenwood leaders make data-driven decisions to improve marketing and enrollment efforts. The responsiveness of the LeadSquared support team allows Lindenwood to make improvements and resolve issues fast. LeadSquared has increased online enrollment 20% year over year.
