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“Before LeadSquared, we used to rely on 3-4 platforms for email marketing, counsellor management, lead tracking, etc. With LeadSquared everything is captured, managed, tracked, and disseminated using the same platform. This has helped the team focus more on the growth aspect of the business rather than managing daily activities.”
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Visibility across campaigns
Decrease in TAT
Increase in Counsellor productivity
LearnBay provides IBM-accredited courses in data science, machine learning, and artificial intelligence to working professionals looking to improve their skills and upgrade their careers. It was founded in 2015 with the mission to safeguard professional careers by updating their technology-skills.
Before LeadSquared, LearnBay teams had to juggle multiple platforms to carry out their sales and marketing activities. This led to breakdowns in processes, tracking leads, and repetitive manual work.
While using Zoho, the team experienced lead leakage from different sources as well as multiple lead duplications. This meant that the sales teams would contact the same lead again because of duplicate entries.
Tracking lead sources and journeys were not possible before LeadSquared. The sales team could not prioritise leads to contact that led to higher turnaround times to make the first call.
While operating on multiple platforms, the sales team took longer to get in touch with prospects. Delays in communication, manual tasks, and improper lead management led to longer lead-to-conversion cycles.
As teams and leads were distributed on different platforms, the ability to re-engage and remarket disengaged leads proved to be a difficult hurdle. The team couldn’t segregate and retarget leads that had leaked.
LearnBay sales teams are divided into 2 cohorts –
LeadSquared captured leads from these various sources and automatically distributed them to the correct teams. This eliminated manual intervention and lead assignment. A counsellor that worked on lead A, now had information on where it had come from, what information it was looking for and how to lead the conversation for the first interaction.
From the marketing aspect, the team could now send out email acknowledgments, promotional campaigns, and re-engage leads under the same platform. They could effortlessly create beautiful emails, share PDFs, GIFs, etc. The biggest advantage – no code, drag-and-drop functionality.
Attribution and metrics like email open rates, link clicks, and campaign performance were visible for each campaign. The team also saw improved deliverability rates and a decrease in junk/spam emails.
LeadSquared’s marketplace and APIs allowed integration with multiple platforms. Various teams used it to their advantage.
This resulted in
One of the key products that the LearnBay team is excited to implement across processes is Ace – the sales performance suite of LeadSquared.
As the team progresses and grows, this key feature will help them get more visibility across teams and metrics.
When we asked Chetna about what she loved about LeadSquared and how will it help the company in future, she shared –
St Andrews Changes the Admissions Game with LeadSquared’s Student Engagement...
