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“When selecting our CRM system, our top priority was to ensure seamless lead capture and management. From the beginning, LeadSquared stood out as the ideal choice for effectively capturing, distributing, and tracking our leads.”
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Lead leakage reduced to 0%
Increase in sales efficiency
Slashed from 2-3 days to just 30 seconds
Hyderabad-based LANSUM Properties, a leader in residential real estate with over 12 years of experience, is venturing into the hospitality segment. They have an impressive track record of delivering approximately 5 million sq. ft of projects and over 3,000 happy homeowners. Currently, LANSUM Properties has a robust development pipeline with ongoing residential projects of around 5 million sq. ft and an additional 8 million sq. ft in the works across Hyderabad and Vizag.
1. Lead leakage
The issue of lead leakage became prominent when the volume of leads began to grow. The firm decided to transition from their existing process of using Google Sheets and manual follow-ups to a more efficient system for faster lead management.
Monthly audits revealed that 15-20% of leads were being lost due to improper lead capture and management. This prompted the company to quickly recognize the need for a more efficient system to handle the increasing lead volume.
2. Prolonged response times
Due to a high inflow of leads, the time required to capture and respond to them increased significantly. Previously, the company responded to lead requests within two days, but this slower response time led to lost opportunities and customer dissatisfaction. The LANSUM team, recognized the need for a solution to reduce response times and increase efficiency.
3. Monitoring performance of reps
As LANSUM Properties grew as a company, they also found it challenging to monitor calls, follow-ups, meetings, and other sales activities of individual relationship managers.
This lack of visibility hindered management’s ability to identify high performers, address underperformance, and provide targeted coaching or support where needed.
4. Challenges with integrations
LANSUM Properties initially implemented another CRM to improve their lead capture and management process.
The CRM offered integration with other tools and systems, but it was subpar. As a result, the company struggled with lead capture, call management, and SMS campaign execution.
This experience led LANSUM to seek a solution that could seamlessly integrate with their existing tools like Knowlarity, Gupshup, and others that support various departments.
LeadSquared streamlines the capture of leads from all the digital and offline channels, effectively eliminating lead leakage. The automated system ensures that every lead captured is promptly tracked.
This comprehensive approach addresses the 15-20% lead loss the company previously experienced, ensuring no potential customer is overlooked.
The system also provides notifications and detailed analytics, allowing the sales team to prioritize and engage with leads more effectively, leading to better sales conversion rates.
Partnering with LeadSquared significantly decreased the response times but also boosted productivity.
With LeadSquared’s automated response, customers receive an initial acknowledgment within 30 seconds of inquiring, ensuring the customer feels attended to immediately.
The swift response, combined with a more detailed follow-up within 10-15 minutes, greatly increased customer satisfaction
LeadSquared offers a powerful platform for tracking the daily activities of the sales teams. Managers can monitor calls, meetings and other sales tasks in real-time, providing the opportunity for immediate feedback.
This comprehensive tracking of sales workflow allows managers to identify high performers and pinpoint areas that need improvement.
LeadSquared truly understood the requirements of LANSUM Properties and now seamlessly integrates with their existing systems, creating a unified platform for managing leads and sales processes.
The integration connected all aspects of lead management, from initial inquiry to final sale, allowing the sales teams to access all the information from a single platform.
The integration reduces manual data entry, minimizes errors, and saves time so that sales teams can focus more on engaging with customers.
Overall, the partnership with LeadSquared has been a continuously improving journey for LANSUM Properties. By implementing effective sales flows and fine-tuning automation, they achieved a 25% increase in sales team efficiency and reduced lead leakage from 15-20% to 0%.
LeadSquared’s robust lead capture and management capabilities, along with seamless integration with platforms like Knowlarity and Gupshup, have eliminated the need to toggle between screens, significantly enhancing the efficiency of LANSUM’s sales teams.
This collaboration has empowered LANSUM Properties to achieve remarkable results and continue its growth in the competitive real estate market.
They achieved significant improvements in lead management and sales efficiency with LeadSquared.
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RatnaaFin opts for LeadSquared as Their Go-To CRM Solution!
