Flinto improves their Sales Conversion Rate using LeadSquared
10x your sales productivity with LeadSquared.
Book your 1-1 consultation today!
1 Tool for
MARKETING, SALES, FIELD SALES
Increased
PER-DAY SALES CONVERSIONS
Zero
LEAD LEAKAGE
LeadSquared has helped us with:
Flinto is a unique startup making early child development fun and engaging through its subscription-based products: both physical and digital.
Headquartered in Chennai, Tamil Nadu, it provides theme-based activity boxes for 2-16-year-olds (on a monthly subscription model). The creative activity boxes are conceptualized by educators, prototyped by designers, and manufactured by top-of-the-line printers. The toys, shipped in a box to customers every month, have “something to create, something to read, something to play and something to explore,” with a bonus fun activity thrown in.
Boxes are themed around topics like wildlife, vegetables, colouring, outer space, numbers and more – all aimed at 12 key development needs in children. The activities can be used more than once and sometimes it is good enough to engage more than one child.
From HubSpot to LeadSquared
The team at Flinto had a goal to embrace the process and make it more efficient.
The fact the LeadSquared provides a single dashboard for all solutions – a combination of sales CRM, Marketing and Field force Automation – was another big factor in its favour.
1. Improving the Sales Team’s Efficiency:
Flinto uses LeadSquared to optimize their sales process, and efficiently engage with its vast number of subscribers and contacts. They have successfully reduced their response time by automating lead capture and distribution. LeadSquared integrates with their internal telephony to ensure their salespeople never miss a follow-up.
Lead Duplication was a major issue for our organization since salespeople were previously using Google and shared excel sheets to make calls. With LeadSquared, our sales reps need not put extra effort to convert two seemingly promising leads that are actually the same person. Lead Leakage was another big challenge that is now under control.
2. Tracking & Managing the Field Sales Team:
They use LeadSquared for sales activity monitoring using the geotagging feature. They know how their agents have performed in terms of tasks completed, meetings done, calls made, and more. Our field sales reps have a complete view of their daily sales routes. I can easily view the number of meetings done, the distance travelled, check-in details and the quality of the meetings.
3. Detailed Reports:
Timely and detailed reports help them keep abreast of the success of their sales processes. In short, they can figure out which product is making more progress and in which geography. This way we can keep a track of what is working and what is not.
Measuring results with LeadSquared
Today, the company has a full-time staff member dedicated to all things LeadSquared, and is continually discovering new ways that the company can leverage the software. I’m going to step into the fourth year of using LeadSquared. It’s been a great journey. I have never thought of moving to any other CRM. The support team has always been there and has helped us through every issue that we’ve had. Service speaks for LeadSquared.
In conclusion
Flinto has been using LeadSquared for a few months now, and the sales conversion rate has improved significantly. Changes in other metrics have started to show as well.
