How Ebenezer Group Increased Admissions by 30%

How Ebenezer Group Increased Admissions by 30%

“The entire lead management process is at our fingertips as we have complete control over our data. The control and visibility of data and the user-friendly interface make it very useful to drive enrollments. We have increased our enrollments by 30% within a short span, and I strongly recommend LeadSquared.” 

How Ebenezer Group Increased Admissions by 30%

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  • Reduced Application Drop Offs
  • Enhanced Follow-up Process
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Industry

Education

Location

Bangalore, India

About Ebenezer Group of Institutions

Ebenezer group is a state-private institution located in Bangalore, Karnataka, with four colleges under their umbrella catering to different disciplines such as Management, Nursing, Pharma, and paramedical. The institution was established in 2003. With over 200+ students and 50+ faculty members, Ebenezer group offers 10+ UG courses and two diploma courses which are AICTE & PCI approved. Their Management Courses are affiliated with Bangalore North University, and for Nursing, Paramedical, and Pharmacy courses are affiliated with Rajiv Gandhi University of Health Sciences. Their vision is dedicated to molding young minds to become strong pillars of the future through training, keeping with the latest developments and trends. Their mission is to meet outstanding placement by leveraging cutting-edge brand values and institutions’ equity.

Ebenezer group is a state-private institution located in Bangalore, Karnataka, with four colleges under their umbrella catering to different disciplines such as Management, Nursing, Pharma, and paramedical. The institution was established in 2003. With over 200+ students and 50+ faculty members, Ebenezer group offers 10+ UG courses and two diploma courses which are AICTE & PCI approved. Their Management Courses are affiliated with Bangalore North University, and for Nursing, Paramedical, and Pharmacy courses are affiliated with Rajiv Gandhi University of Health Sciences. Their vision is dedicated to molding young minds to become strong pillars of the future through training, keeping with the latest developments and trends. Their mission is to meet outstanding placement by leveraging cutting-edge brand values and institutions’ equity.

Challenges Faced by Ebenezer Group:

As a recent player in the education space and with challenges due to Covid, Ebenezer group was on the verge of shutting down when the management decided to revisit its strategies and adopt a digital journey. Within eight months, they’ve managed to bring in 103 UG students, 120 nursing students, 50 B-pharma, and Paramedical students. A few of the reasons why they turned to LeadSquared’s Admission CRM were:

  • Missing applicant inquiries due to improper applicant management
  • Missing follow-ups with applicants
  • No nurturing sequences and zero personalization in student touchpoints
  • Lack of applicant portal leading to a manual student application process
  • No applicant intent tracking and management
  • No Marketing or Admission Analytics

Solutions Provided by LeadSquared’s Admission CRM:

Ever since Ebenezer partnered with LeadSquared, and turned their admissions digital, they have increased their overall admission efficiency by over 30%.

1. Affiliates and publisher Integrations for Applicant Inquiry Capturing 

Out-of-box-Integrations for Ebenezer-With-Leadsquared-admission-crm

“With multiple integrations across publishers, we have better control over our leads. There is no source conflict, and the follow-ups are more refined. Additionally, the average student turnaround time has decreased considerably, leading to better follow-ups. The telephony integration, in particular, has helped with better visibility of the life span of an applicant.” says Pankoj.

Ebenezer group of institutions had various options opening up since their digital transformation story began. They had multiple online & offline sources for leads such as publisher /partners, google ads, landing pages, social media websites, website form fills, and brochures. Their offline sources included seminars, education fairs, agent leads, walk-ins, and purchasing bulk leads from examinations.

With over 200+ lead capture integrations, with publisher panels and affiliates, LeadSquared’s Admission CRM helped Ebenezer group consolidate applicant inquiries onto the CRM solution for better visibility. LeadSquared also allows them to create landing pages with multiple marketing solutions. The team of counsellors is now able to manage each lead from a single dashboard. The integration has helped them gain visibility among potential students through major publishers and social channels.

Integrations that work best for them in terms of Lead Generation?

  • CollegeDekho
  • CollegeDuniya
  • CollegeSearch
  • Website Landing Pages
  • Email Campaigns
  • Inbound phone calls

2. Eliminating Lead leakage by 100%

How-LeadSquared-helps-Ebenezer-Capture-student-inquiries-without-leakage

LeadSquared’s integrations have helped Ebenezer group gain visibility among their TAM, enabling them to generate applicant inquiries.

With leads coming in from multiple online & offline channels, admission counselors tend to overlook and miss follow-ups. Here is where LeadSquareds’ automation helps Ebenezer group capture leads from all channels and automatically distribute them among admission counselors based on agent and applicant attributes.

3. Reduced Applicant Turnaround Time

Reducing student TAT-with-leadsquared-admission-crm

“Every applicant is equally important. It is imperative to get back to them with on-time responses. These can be via phone calls, WhatsApp, Emails, or SMS. The best way to do so is to automate the lead distribution process. Many actions are now automated, saving our time and effort. There is better control over tele-counsellors, and the mobile app comes in handy while feeding new leads. We have automated our processes leading to better follow-ups.” 

Reducing turn-around-time with interested applicants is the primary driving force for enrollment. Ebenezer group, with the help of LeadSquared’s admission CRM, was able to reduce the reach-out time between a counsellor and an applicant by routing the applicant inquiry to admission agents as soon as it was captured onto LeadSquared. The applicant distribution logic was based on criteria such as applicant origin, and source, course interested in, and more

4. Gaining Applicant Intent Mindshare

applicant intent mindshare with Leadsquared admission crm

“It is important to build a personal rapport with the applicants. Their queries need to be resolved, and one needs to provide all collaterals they ask for. However, it is not possible without knowing the applicant’s intent. LeadSquared helps with visibility, which helps the enrollment counselors convert a lead into a deal. Online has worked best for us, and it helps us with much more visibility.” 

The “one size fits all” concept does not work well while enrolling applicants. Ebenezer group curated their reach-out strategy based on the applicant’s intent and personalized communication workflows accordingly. They have automated the delivery of emails, SMS, WhatsApp communications, and more based on the applicants’ website intent.

Additionally, they can track email/link opens and clicks, webinars & online counselling sessions attended, and more.

LeadSquared’s admission CRM offers Ebenezer top-performing email templates that counselors can send to applicants, and it also helps counselors prioritize and plan a reach-out strategy.

5. Whom to Call First?

Applicant priority for Ebenezer with Leadsquared admission CRM

Ebenezer’s enrollment counselors make 100+ calls daily. Without automation such as LeadSquared, calling up every applicant without knowing their intent or priority can be time-consuming.

LeadSquared helps the Ebenezers’ counsellors identify enrollment readiness based on applicant actions. These applicants are given scores which helps counselors identify which applicant to call first. Universities can also customize their criteria to prioritize applicants. For example, applicants who have filled the application form but left it incomplete or have yet to make the fee payment. Once the fee payment is complete, the applicant detail is automatically pushed to the counselor, and finance team, who provide the curriculum information.

6. No More Manual & Redundant Tasks!

Ebenezer automates all enrollment processes with LeadSquared.

“Paperless enrollments = Enhanced applicant experience. All of our processes are automated, which has helped us increase our lead capture by 50%. The lead engagement due to automated touchpoints and email campaigns has helped increase the engagement by 25%.” 

Ebenezer makes sure to show only what their applicants want to see. Hence, with the help of LeadSquared’s automation, the team can now send emails, SMSs, WhatsApp, communication based on applicant interest and preference. One can also track the history of communication between the counsellors and the applicant in one dashboard. Counselors can also track their pending activities, upcoming tasks, and various stages of any student in the admission funnel. Thus, the automated touchpoints ensure there is no delay in the response time.

7. Portal = Seamless Applicant Experience

Student-Portal for ebenezer

Paperless enrollments was a solution to streamline their processes hence, Ebenezer group wanted to automate everything from applicant inquiry, application processes, fee payments, fee structures based on courses, track counsellor performance, marketing budgets, and more. LeadSquared helped marry the entire process and make enrollments genuinely paperless.

The student application portal helps the team at Ebenezer monitor the enrollment stages and reduce application drop-offs. In case an applicant drops off at any of the steps as shown below:

  • Basic info
  • Application details
  • Contact details
  • Parent details
  • Academic details
  • Document attachment
  • Payment

Counsellors get notified of such actions and monitor student activities in real-time. Students can also wish to drop off and continue their applications whenever they want. Ebenezer has been delighted with the portals feature in LeadSquared’s enrollment CRM that they’ve customized according to their requirements.

8. Analytics on Counsellor Performance, ROI, & More!

ROI and Spends dashboard for enrollment and marketing teams

The Ebenezer team leverages LeadSquared for both marketing and admissions. They have ten users that rely on LeadSquared. LeadSquared’s admission CRM has about 200+ reports + custom builds that help draws insight on team efficiency, counsellor performance, marketing spends, and more.

Therefore, with the help of enrollment and marketing specific reports, teams can track KPIs, profitable lead sources, and publishers and allocate budgets to these promising sources,

Admission heads and team leads can track individual and team activities in real-time.

For example, admission counselors can track day-to-day operational metrics and weekly, monthly, and quarterly metrics. – Dialed calls, connected calls, pending tasks, overdue tasks, metrics on the best day and student turnaround time, Student website intent, day-to-day enrollments, inquiry to enrollment ratio, pipelines and progression, and more.

The marketing team at Ebenezer tracks metrics like the number of inbound applicant inquiries leads from various sources, MQLs from publisher channels, email and SMS campaigns, Open & click rates, drop-offs, and more.

LeadSquared Result

To sum up, In a competitive market such as India, It is necessary to have a hybrid mix, if not entirely online. It helps with visibility and increases productivity. Admissions mainly depend on how good you are with your follow-up, and LeadSquared has helped us immensely. Our productivity has also increased by over 60%. We have been using LeadSquared’s admission CRM for the past year, making our lives very easy. We now have total control over our entire data. There are no missed follow-ups, and all information is available at our fingertips.

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