Charlotte Christian College Increases Enrollments by 20% with LeadSquared

“The best part about LeadSquared? The people. The team took the time to figure out exactly what we required, asked a lot of questions, and ensured everything was put in place. We’ve been using LeadSquared for over two years now, and we couldn’t be happier about the decision.”

George Shears IIIDirector of Admissions

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20%

More Enrollments

Increased

Lead/Enrollment ratio

Fast

Implementation

Seamless

Integrations

Loves LeadSquared for:

Extensive automation capabilities.
Customer support that doesn’t say no.
User interface that’s easy to learn, easy to use.
Enabling all communication activities from one platform.
Increasing effectiveness of marketing campaigns.

Charlotte Christian College and Theological Seminary is an academic institution that is committed to the global advancement of the gospel of Jesus Christ and his church through the medium of educational training. The institute offers both undergraduate and graduate degrees to students all over the world.

Situation overview

“We were looking for a powerful software that didn’t require a genius to run.”

George Shears III Director of Admissions, Charlotte Christian College and Theological Seminary

Before LeadSquared, Charlotte Christian College was using Element451 as their CRM solution. While the CRM is designed for higher-ed, the college was not able to achieve process fitment with the solution. The CRM was complex and required extensive IT for implementation. Moreover, interactions with their team came across as salesy rather than supportive.

The institution was looking for a solution that would integrate with Populi (Student Management Solution) and help automate their admissions funnel. After trying out multiple software, Charlotte Christian College chose to move ahead with LeadSquared as their CRM solution.

Achieving process fitment with LeadSquared

“Our enrollment has been up by 20% since last year, and that’s been because of automating our student journey on LeadSquared’s platform.”

George Shears III Director of Admissions, Charlotte Christian College and Theological Seminary

LeadSquared helped them design their student admission journey from start to finish. The admissions team was able to integrate and reach students through multiple mediums like phone, text and email.

Automation has allowed the team to connect with students, respond to their queries instantly, follow-up on time and give the best possible support students need. According to George, it’s important to develop processes that feel more real than automated. For instance, LeadSquared’s wait feature, which enabled messaging set for work hour times.

LeadSquared’s landing pages also helped increase conversion rates, and helped the marketing team achieve more ROI from their digital ads spend.

Here’s why George recommends LeadSquared

“Wonderful” implementation process
Great product, backed by great support
If something can’t be done, the team always helps find a workaround.

“It’s really about the relationship I’ve been able to develop with the LeadSquared team. I’m able to work with good people who care about what they do as an organization. Kudos to you all!”

George Shears III Director of Admissions, Charlotte Christian College and Theological Seminary