Sales Execution Suite
Field Operations Suite
Marketing Suite
Healthcare
Education
“LeadSquared’s integration with our call center dialer has transformed lead distribution, reducing the time from up to 48 hours to a few seconds. This change has significantly boosted our inquiry conversion rates from 3-4% to 8%.”
Book a 1-1 consultation today!
TAT to 4 mins
Missed inquiries
Increase in inquiry to appointment conversions
Dr. Krishna’s Cancer Healer Center provides comprehensive cancer treatment to patients across various regions in India. They are working towards a mission to serve millions of people with effective, pain-free, affordable cancer treatment and post-treatment care.
“The first thing that a patient feels after hearing the word cancer is fear, and we want to change it” says Sugam. This fear often stems from a trust deficit and lack of information, especially in remote areas where many people remain unaware of available treatments and the potential for a positive outcome.
However, time is of utmost importance here, and Sugam knows that every day counts when working with cancer patients. That’s why instead of depending on manual processes, they decided to digitize it. With the goal of improving efficiency and reach they started looking for a healthcare CRM solution. But first, let’s hear what the main challenges were:
The organization was heavily dependent on manual processes to extract inquiries and distribute them to their calling agents. This process took 2-3 days, a delay that could be critical in the treatment of cancer patients. CHC needed to connect with patients as soon as possible and knew that relying on manual processes would only create more issues over time.
Challenges with the earlier processes:
The manual processes could not integrate with other systems or IVR dialers. Therefore, manual extraction meant inquiries could take days to reach agents.
The team had no visibility into the actions of their agents. They had to rely on word of mouth to track progress, which was inefficient and hindered performance management.
Agents used to write notes (details of the inquiry like requested date and time for appointment) manually, which were prone to errors and created communication gaps between teams. This interrupted a smooth experience for the patients.
Compiling reports from different teams was a laborious and error-prone process. Fetching numbers and creating accurate reports took considerable time at CHC, which delayed timely decision-making.
To address these challenges, CHC knew they needed more than just a standard solution. They required a one-stop solution that could streamline their processes and unify their team into a cohesive, efficient system.
While familiar with LeadSquared, the team was ultimately impressed by their exceptional support, making it the clear choice.
Here is how implementing LeadSquared’s healthcare CRM enables CHC to:
The team at Cancer Healer Center has integrated LeadSquared with their dialer and IVR system. This enables them to automate the flow of inquiries from the CRM to agents, decreasing the response and dependence on anyone. The team also creates automated workflows to distribute inquiries based on agent availability. The automated process ensures timely responses and prevents inquiries from being missed.
The CRM provides real-time visibility into agent activities, improving accountability and performance.
The agents use digital notes from dropdown menus to minimize errors and ensure clarity across teams. An integrated system also helps improve communication from one team to another, providing a smooth patient experience at each stage.
The customized and automated reports help the team save time and reduce the risk of human error. Having accurate and detailed reports, such as source-wise reports for all clinics in real-time, enables management to make data-driven decisions.
Along with these benefits, the team also ensures high patient data privacy and security. They use features like data masking, OTP verification, and provincial user permissions to protect sensitive patient information and personal details.
LeadSquared helps CHC digitize and streamline operations, improve communication, and ultimately, allow them to deliver faster and more efficient care to the patients.
If you are also looking for a solution to connect your care provider teams and improve patient efficiency, connect with our experts today!
LANSUM Properties Transforms Sales with LeadSquared
