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“With LeadSquared, we track every step of our customer journey—from capturing leads online to converting them into customers at the milestone net stage (10% project payment). It ensures seamless management of leads and complete visibility into pipeline stages, making every interaction efficient and consistent.”
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Lead Leakage
Agent Productivity
Leads Managed
Bonito Designs has been turning houses into homes for nearly 10 years. They specialize in creating interiors that are unique to every customer, matching their personality and style. Bonito uses technology to keep customers informed at every step of the design process, making the experience smooth, involved, and enjoyable.
Over the years, Bonito has completed more than 6,000 projects in Mumbai and Bangalore. They focus on designing 2,3, and 4 BHK homes as well as beautiful villas. With their experience and focus on quality, Bonito has become a trusted name in home interiors industry.
As Bonito’s business expanded and the number of leads multiplied, they faced challenges in efficiently managing leads and maintaining the quality of customer experience they aimed to provide. To overcome these issues, Bonito turned to LeadSquared for a comprehensive solution.
Different business teams at Bonito rely on LeadSquared for their daily operations:
Without a proper lead scoring system, it was difficult for the team prioritize their efforts. Sales representatives couldn’t distinguish between the leads who were highly interested in the service (hot leads) and those who were less likely to convert (cold leads). This lack of prioritization meant that significant time and resources were often spent on low-value leads, leading to missed opportunities.
Customer details were accessible to all employees within the system, creating a potential risk of data breaches or theft. In a competitive industry like interior design, protecting customer data is crucial. The lack of proper security protocols meant that customer information was at risk of being leaked, an issue Bonito was determined to address, as customer confidentiality is their top priority.
Sales reps often had to manage more than 100 leads at various stages of the sales cycle, with no structured process to guide them. This workload made it challenging to provide timely follow-ups, leading to dropped conversations and lower closure rates. The inability to track leads effectively across multiple stages also resulted in a lack of accountability and inconsistent customer experiences.
Bonito implemented an automated system through LeadSquared to ensure that all online leads are captured directly into the platform. This eliminated the possibility of lead leakage by integrating various lead sources into a unified system.
With LeadSquared, Bonito set up automated workflows to nurture leads at every stage of the customer lifecycle. These automations ensured timely communication engaging the leads and guiding them towards conversion.
Bonito configured a 13-stage customer journey within LeadSquared to standardize the customer experience. Each stage has clearly defined actions and checkpoints, allowing the team to track progress and ensure consistency in the sales process.
These implementations provided Bonito with a robust framework for managing their growing lead volume and streamlining internal processes.
With integrated calling, agents can now make calls directly from the platform without switching between tools. This has significantly reduced the time taken to initiate customer interactions. Productivity has doubled, allowing agents to manage a higher volume of leads effectively and close deals faster.
LeadSquared has unified all lead and customer data, ensuring that every department, from pre-sales to designers, has access to accurate and up-to-date information. This seamless flow of data has eliminated miscommunication and confusion among teams. For example, pre-sales teams can pass on qualified leads with detailed notes, enabling relationship managers to take over smoothly without losing context.
LeadSquared provides actionable insights through dashboards and reports. These insights help Bonito identify bottlenecks in their sales processes, understand team performance, and implement targeted improvements. For example, data revealed the best lead sources, helping Bonito optimize their marketing spend.
LeadSquared has become an integral part of Bonito’s success, helping them organize and analyse vast amounts of lead data to take timely and effective actions. The insights from the platform have enabled Bonito to identify areas of improvement, enhance team performance, and resolve bottlenecks, ensuring that every lead is handled with care.
