Sales Execution Suite
Field Operations Suite
Marketing Suite
Healthcare
Education
“Thanks to LeadSquared, we have transformed the way we manage our enrolment process. Its seamless integration and automation features have significantly improved student engagement and conversions, leading to a 60% increase in enrolments.”
Book your 1-1 consultation today!
Growth in Counselor Efficiency
Increase in Conversions
Increase Student Inquiries
Amrita AHEAD is the online education division of Amrita Vishwa Vidyapeetham, ranked seventh among universities in India. It offers over 200 programs, including undergraduate and postgraduate degrees, and certification courses, all delivered online.
With a focus on “Education for Life and Education for Living,” Amrita AHEAD uses innovative and award-winning teaching methods to provide flexible, anytime access to learning.
Amrita AHEAD is making quality education accessible worldwide, with students from all Indian states and over forty-five countries. By breaking geographical barriers, it is helping students achieve their goals and success in today’s competitive world.
The Chief Operating Officer of Amrita AHEAD played a key role in establishing AHEAD. Despite having tools like CRM, an in-house admissions portal, and other paid marketing tools, the team faced challenges in managing opportunities. Recognizing this gap, the COO stepped in to identify a solution: a single, integrated platform capable of seamlessly managing all leads and improving efficiency. The shift was essential to manage operations and address limitations of the existing tools.
Before LeadSquared, Amrita AHEAD used different tools like Salesforce, an in-house admissions portal, and standalone apps for managing student inquiries, their paid marketing and calling. However, this did not create the unified ecosystem that they aimed for. Counselors’ also managed data through Excel files and Google sheets, which led to errors and inefficiencies in tracking student inquiries. The lack of an integrated platform resulted in missed enrolments and a complex process for both counselors’ and students.
Now, counselors’ also had to use these tools because leads at various stages were stored in separate platforms, and converted leads are moved to Excel files and transferred to the SIS. This fragmented approach often resulted in errors and created a confusing process flow due to frequent switching between platforms. The main issue was it cut into counsellors’ time for guiding prospective students.
Having multiple disconnected systems caused another problem: difficulty in following up and prioritizing hot leads over cold ones. These delays led to missed opportunities, allowing competitors to step in, and negatively impacted on the organization’s revenue.
With the introduction of LeadSquared, Amrita AHEAD successfully built a single unified system that seamlessly integrated the CRM, admission portal, email marketing, cloud telephony, WhatsApp, and other applications. The platform’s robust automation tools, based on custom-defined trigger events, allowed many tasks to be automated without human intervention. It improved efficiency and freed up time for counsellors’ to focus on strategic initiatives, driving better conversions.
By unifying the CRM, admissions portal, and communication tools, Amrita AHEAD ensured timely and accurate responses. The integrated system allowed the team to centralize all student inquiries in one place, eliminating the need to switch between multiple platforms. This resulted in a 50% increase in student inquiries, streamlined the inquiry management process, and encouraged more prospective students to engage with the institution.
The counselors’ time was freed up by automating workflows. The need for manual handling of routine tasks, such as follow-up reminders, inquiry assignments, and communication triggers, was eliminated, which resulted in a 100% increase in counselor productivity. Additionally, leveraging features like tailored email campaigns and automated WhatsApp updates at each stage of the student journey led to a 200% improvement in student engagement, ensuring prospective students stay informed, engaged, and more likely to enroll.
With LeadSquared, Amrita AHEAD built a simple and effective system that bought all tools together in one place. This made operations smoother and improved the student experience. These changes led to a 60% increase in enrolments, as students got faster replies, clear communication, and personalized support. The streamlined process helped build trust and confidence, encouraging more students to complete their enrolments.
LeadSquared has been instrumental in transforming Amrita AHEAD enrolment operations, helping them overcome challenges posed by disconnected tools and time-consuming manual tasks. By centralizing operations and automating routine processes, Amrita AHEAD improved efficiency, increased counsellor productivity by 100%, and boosted student engagement by 200%. The streamlined processes also ensured faster responses and better communication, creating a smoother experience for students.
If you’re looking to simplify your enrolment process and achieve similar results, schedule a call with our team to learn how LeadSquared can help.
