“LeadSquared has played a critical role in structuring the operations, increasing efficiency, and reducing lead leakage. Automation has helped us reduce the manual effort, improve conversions, and increase customer satisfaction”
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Increase in Revenue
Increase in Team Productivity
Increase in Student Conversions
AdmitKard, a venture capitalist-funded EdTech startup, was founded in 2016 by IIT-IIM Alumni (Piyush Bhartiya & Rachit Agrawal), aiming to mentor students in the college application process. AdmitKard is a one-stop solution for all your study abroad needs. Not just admissions, but they make sure you need no one else. TestPrep, Loan, Visa, Accommodation – they do it all!
Before LeadSquared, AdmitKard had their own in-house CRM. Maintaining and building that solution took a lot of their tech bandwidth and was not a scalable solution.
It took away from the company’s core business – serving students, who wanted to study abroad, better.
With their in-house CRM, it was difficult to capture leads across sources. There were lead leakages & drop from the funnel.
Despite taking a lot of tech bandwidth, the solution couldn’t keep up with the pace & growth of incoming leads & revenue opportunities.
Each team had their own process and communication was amiss between various teams. This led to a poor student experience.
The managers didn’t have the visibility on the performance of their teams, campaigns, & channels.
After implementing LeadSquared, the team saw an increase in productivity & calling efficiency. The expert counsellors, managers, and other teams now had visibility across all student activities to take appropriate & prompt action.
The team along with LeadSquared’s tech built complex automation to help streamline the flow of student actions from one step to another. For example, if a student has filled out the interest form, the counsellor was auto assigned based on interests.
LeadSquared has multiple in-built integrations and rich APIs that helped AdmitKard capture, manage, communicate, and track leads from various sources. It helped break the team silos and built a smoother funnel movement.
Expert counsellors had smart views to prioritise & focus on leads assigned to them. Managers had access to reports to visualize team, campaign, & lead movements. Operations had a 360-view of student journeys to deliver a personalized experience.
The primary reason for choosing LeadSquared for Vishal was –
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