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“At every stage, as Acron’s competitive demand grew, LeadSquared has been responsive and scaled along with our business. The platform, with its many features, has catered to all our requirements. “
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Lead Management
Room Bookings
Sales Workflows
Sales Efficiency
Acron Homes and Hospitality is well-known in Goa for their hospitality and real estate establishments. With over 34 years of experience, their three resorts—Acron Waterfront Resort, Acron Candolim Regina, and Acron Seaway Resort—are always packed with guests.
Acron Developers, their real estate arm, offers a selection of villas and apartments across Goa. Their properties stand apart owing to the vast range of amenities—swimming pools, clubhouse, gyms, and many more.
Acron Homes and Hospitality has been one of the earliest adopters of LeadSquared! We had the chance to sit down with Dr. Joseph Britto, the Co-founder and Director at Acron, to learn about their eight-year-long and continuing partnership with LeadSquared.
While talking about the challenges that the hospitality industry faces, Dr. Britto mentioned the following:
Hospitality businesses usually get leads from channel partners such as hotel and trip booking websites. The cost of acquisition for these leads is extremely high.
Leads captured from various platforms need to be re-entered and transferred across platforms. The lack of a CRM increases manual workload and decreases the sales team’s efficiency.
To improve sales performance, the business needs to track every aspect of the sales process. Most companies lack the tools to track the salesperson’s activity, lead score, and lead engagement.
But Acron partnered up with LeadSquared early on, which helped them navigate past these obstacles with ease. Their entire sales team uses LeadSquared for lead generation, follow-ups, activities, and much more. Here’s what LeadSquared helped them achieve:
Acron Homes and Hospitality has multiple sources where the leads are captured. These include:
-Google Ads
-Facebook
-Instagram
-Online Travel Agents
These lead sources are integrated with the system and are automatically distributed to the sales team. As each call and follow-up is made, the lead stage is updated. Acron’s real estate team manages its post-sales activities on the LeadSquared platform.
Since each lead stays on the system throughout the sales process, the data doesn’t have to be transferred or re-entered. This ensures simplified lead management, saves time, and secure storage of lead data. It has also decreased the acquisition cost of each booking, especially in a place like Goa, where there are over 50,000 hotel rooms overall.
The sales team gets all the information related to the lead in one place. With the lead generation aspect set in place, the sales team could focus on conversions. LeadSquared’s reminders for sales activities have ensured zero lead leakage and high conversions. Acron continuously leveraged the LeadSquared technology to continuously improve their hotel bookings over the years.
LeadSquared helps the sales team at Acron identify lead intent based on lead score. They can differentiate hot leads from cold ones using the lead score. Tracking the sales team’s activity helps the team fix the obstacles in the sales process and improve sales efficiency.
The dashboards also provide insights into the lead activity. The team can now qualitatively and quantitatively analyze the customer’s engagement with their marketing initiatives. This information helps Acron restructure their budgets and identify high-performing campaigns.
Acron Homes and Hospitality found LeadSquared to be their perfect lead management partner. Adopting technology at the right stage has enabled them to scale up their operations rapidly. In the future, Acron aims to implement robust analytics to improve their sales team’s performance and gain insights into the prospect’s digital activity.
Stride Ahead knows what a prospect needs, even before the first discovery call....
