AI CRM for high-impact
sales teamsmarketing teamsservice teamsfield teams

The CRM that tells you what to do, before you have to ask.

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Top-rated by sales, service, marketing, and operations teams

Trusted by 1600+ organizations worldwide

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Outcomes you can measure

Education
60%
DIY account completion rate

An influential upskilling and education company, India

Automotive
10L+
Inquiries managed seamlessly

Global automotive leader with 6,000+ dealerships, India

Financial services
50%
More loan sales

Leading diversified NBFC, India

All results are drawn from real LeadSquared customer outcomes

Why leading organizations
choose LeadSquared

From first inquiry to day one, LeadSquared helps teams move faster and stay compliant.

Consumer-first DNA

Built for how people actually buy.
Consumer-First-DNA

While most CRMs are built around internal workflows, LeadSquared starts with how consumers actually behave — helping teams capture intent early, engage faster, and convert more consistently.

AI that matters

And actually converts.
Consumer-First-DNA

Powered by complete journey data and deep industry expertise, our AI predicts who will convert, routes leads to the right rep, and recommends the next action — all rooted in real behavior, not generic signals.

Industry focus

Deep industry expertise, not generic software.
Industry focus

Generic platforms treat every prospect the same. LeadSquared comes pre-built for your industry — so your teams get to value faster, without months of configuration.

End-to-end platform

One platform, zero friction.
End-to-end platform

Most organizations stitch together five or six tools to move a customer from first inquiry to final activation. LeadSquared replaces that stack — one system for every revenue team, with no data lost in the handoffs.

Industry-smart.
Designed for scale

Deep domain know-how meets real-world delivery.

Financial Services
Manufacturing
Automotive
Healthcare
Education
Digital Native Businesses
Financial Services

Accelerate growth across the financial customer lifecycle.

Unify acquisition, onboarding, and servicing with speed and control — across banking, lending, insurance, and investment products.

  • AI-powered onboarding with built-in compliance checks.
  • Manage DSAs, branches, and field teams centrally.
  • Real-time pipeline visibility with audit-ready tracking.
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Manufacturing

Drive dealer and distributor performance.

From dealer schemes to field visits — give your sales team the visibility to act, and your leadership the clarity to decide.

  • Manage dealer onboarding, partners, and channel sales pipelines.
  • Equip field teams with mobile tools for visits, orders, and reporting.
  • Track distributor performance and scheme compliance across regions.
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Automotive

Sell more vehicles with connected journeys.

Make every step of the ownership journey feel as smooth as the first drive off the lot.

  • Manage inquiries from aggregators, showrooms, and digital channels.
  • Automate follow-ups, test drive scheduling, and service reminders.
  • Track the complete vehicle purchase journey from inquiry to delivery.
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Healthcare

A complete picture of every patient journey.

From the first inquiry to the follow-up that brings a patient back — give every team the context they need to make every interaction count.

  • Increase patient acquisition through structured referral tracking and multi-channel outreach.
  • Reduce missed appointments with automated reminders and timely follow-ups.
  • Give teams a complete view of interactions across the patient journey.
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Education

Admissions that move as fast as student interest.

Deliver fast, personalized admission experiences that convert interest into enrollments.

  • Omnichannel engagement with instant response capabilities.
  • Intelligent prioritization of high-intent applicants.
  • Complete visibility into student journeys and counsellor actions.
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Digital Native Businesses

Scale growth without losing control.

From start-up speed to enterprise scale, deliver consistent experiences and outcomes.

  • Capture and manage inquiries from all channels.
  • Manage vendor onboarding and lifecycle engagement.
  • Monitor conversion performance and optimize growth experiments.
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Products that power growth

From first click to fierce loyalty.

Marketing
Suite
cloud-connection 2

Marketing
Suite

Capture intent across every channel and act before interest fades.

Service
Cloud
sales-cloud

Service
Cloud

Go beyond issue resolution. AI-powered support teams that help grow customer trust and revenue.

Sales
sales_powerhouse

Sales

Pipeline visibility, AI-prioritized leads, and guided selling, so reps spend time closing, not deciding.

Field Operations
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Field Operations

Building frontline strength to drive bottom-line impact. Turn everyday visits into business breakthroughs.

Invorto
invortovoice

Invorto

AI that handles calls, qualifies leads, and books follow-ups, without a human on the line.

FloStack
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FloStack

Personalized buying experiences for every prospect. Shared, tracked, and followed up in one click.

AI built in. Not bolted on.

Predict intent, automate action, and capture every buying signal, across every team.

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Invorto Voice AI

AI that handles every voice touchpoint — calls, reminders, and follow-ups — automatically and around the clock. Your team steps in only for the conversations that genuinely need a human.

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Call Sentiment Insights

Know if a call went well before your rep writes the notes. AI detects intent, hesitation, and urgency in real time — giving your team the context to respond with empathy and close with confidence.

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Conversational AI

Your fastest, most consistent rep never sleeps. AI engages prospects instantly across chat, WhatsApp, email, and web, guides them through next steps, and keeps the funnel moving without adding headcount.

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Service Excellence

Every agent, every ticket, every interaction is held to the same standard. AI unifies context, automates routine workflows, and gives agents a 360° view so nothing slips.

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Propensity Engine

Know which leads will convert before your rep makes the first call. AI scores buyer intent in real time, so effort goes to the leads that are actually ready.

Security & Compliance

Built for India’s most regulated industries

LeadSquared is ISO 27001:2022 certified, DPDP-ready, and audited by CERT-In empanelled auditors — so your customer data stays protected at every layer. With AES-256 encryption, role-based access controls, and audit trails built in, your teams operate with confidence across BFSI, healthcare, education, automotive, and manufacturing, so your teams stay focused on growth, not governance.

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Certification
ISO 27001:2022

Information security management, independently certified.

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Privacy
DPDP-ready

Aligned with India’s Digital Personal Data Protection Act.

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Audited
CERT-In empanelled

Security audits by Government-empanelled auditors.

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Built-in
Enterprise-grade security

Encryption, role-based access, and full audit trails out of the box.

Integrations

Works seamlessly with
your tech stack

100+ integrations to keep your teams moving fast
– no dev dependency.

LeadSquared
CleverTap
Shopify
Facebook
Stack-Overflow
99acres
IDFC-First-Bank
X-Twitter
Ola
Freshdesk
Segment
Freshworks
Google
Airtel
WhatsApp

Success stories, straight
from our customers

“As a profitable organisation, we either pay with time or money. LeadSquared helps us save both — it eliminates manual tasks and directly impacts our P&L.”

Ruhan Naqash
Head of Marketing
Read full case study

“Every inquiry across 6,000 dealerships, spanning brands and business units, is now seamlessly captured with LeadSquared.”

Manik Nangia
President
Read full case study

“We believe this partnership can help us move closer to our goal of making housing loans easily accessible to Indian citizens.”

Tribhuwan Adhikari
CEO & Managing Director
Read full case study

“We now have a complete patient experience platform and a single source of truth for all our key initiatives.”

Ashish Anand
VP - Digital Transformation
Read full case study

“LeadSquared has brought structure and efficiency to our processes, enabling teams across Bajaj Capital to quickly adapt to market shifts while remaining service-ready for every customer.”

Satyanarayana Nalluri
CTO
Read full case study

“In 2019, there were 20 tabs open on my laptop and now there’s only one. All my teams — counsellors, quality, accounts, marketing — use one platform.”

Sarthak Garg
Co-Founder
Read full case study

“LeadSquared Service CRM is our secret weapon. We’ve cut resolution times, boosted satisfaction, and scaled effortlessly.”

Abbyshek Chandra
Head - Business
Read full case study

“Everyone knows exactly what’s on their plate when they log in. That clarity made a huge difference.”

Rohan Agarwal
Senior Program Manager
Read full case study

“Automations helped us cut 70% of manual processes for our sales team. They can now focus just on conversations.”

Marc Irawan
COO
Read full case study

“LeadSquared has made it easy for me to justify marketing ROIs with advanced dashboards for leads, follow-ups, and conversions.”

Sangeetha Sethumadhavan
Digital Marketing Manager
Read full case study
Enterprise AI Platform

Your revenue teams
deserve better

See how LeadSquared helps sales, marketing, field, and
service teams move faster and convert better.

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